ams OSRAM teams up with Leapmotor to bring advanced AR-HUD tech to all-new C11 model

Published: Nov 27, 2025 16:27
Source: gasgoo
ams OSRAM announced a new AR-HUD collaboration with Leapmotor on the application fo AR-HUD technology.

Shanghai (Gasgoo)- On November 25, ams OSRAM announced a new AR-HUD collaboration with Leapmotor during the company's 2025 aOTF Explorer Conference, unveiling that the latest Leapmotor C11 is equipped with its high-performance OSTAR™ Projection RGB LED light source for DLP-based augmented-reality head-up displays.

As premium features continue to filter down to more affordable models, AR-HUD systems have quickly moved from premium vehicles into the mid-market segment. Yet the technology's intricate optical requirements and cost barriers remain a challenge for automakers. Leapmotor's decision to offer a DLP-based AR-HUD on the new C11 marks a significant step toward mainstream adoption, accelerating the technology's path to mass-market availability.

The 2026 C11 model has recorded sales of more than 30,000 units within three months of its launch, supported by upgrades spanning design, cabin intelligence, driving range, driver-assistance performance, handling, and safety. With Ams OSRAM's OSTAR™ Projection LEDs, the vehicle's 60-inch AR-HUD becomes a standout element of the refreshed cockpit, delivering improved clarity, visibility, and interaction.

The compact optical package enables flexible customization of projection size, field of view, and virtual image distance, allowing Leapmotor to achieve an expansive 60-inch display area. Navigation guidance, speed data, blind-spot visuals, and even reverse-camera images are projected seamlessly into the driver's forward line of sight.

The LEDs' high energy density supports output levels enabling peak brightness of up to 16,000 nits. This allows the AR-HUD to remain sharp and legible under direct sunlight or when viewed through polarized lenses. With color accuracy rated above 95% and a wider color gamut, route guidance and driving information appear more lifelike, improving recognition speed and overall safety.

Beyond in-cabin projections, the technology also supports enhanced interaction between the vehicle and its surroundings. The C11's AR-HUD offers three display modes—speed, AR, and map—with seamless switching that reduces reliance on the traditional instrument cluster and improves safety by keeping the driver's gaze on the road.

Designed for both DMD and LCoS projection architectures, the OSTAR™ Projection line spans RGB LED chips ranging from 0.5 mm² to 4 mm². This range allows automakers to select options that best match their optical engines and system layouts, ensuring optimal light conversion efficiency and consistent performance across varying vehicle platforms.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or to learn more information, please contact: lemonzhao@smm.cn
For more information on how to access our research reports, please contact:service.en@smm.cn
Related News
Waymo and Uber to Deploy 1,200 Robotaxis in Middle East by 2027
Feb 6, 2026 15:29
Waymo and Uber to Deploy 1,200 Robotaxis in Middle East by 2027
Read More
Waymo and Uber to Deploy 1,200 Robotaxis in Middle East by 2027
Waymo and Uber to Deploy 1,200 Robotaxis in Middle East by 2027
Waymo and Uber (NYSE: UBER) announced an upgraded strategic partnership: The two parties plan to deploy at least 1,200 Robotaxi units in the Middle East by 2027, covering three major markets—Abu Dhabi, Dubai, and Riyadh. According to the plan, all 1,200 Robotaxi units will be integrated into the Uber App to provide public transportation services.
Feb 6, 2026 15:29
Tesla VP Says Company Will Engage in Assisted Autonomous Driving in China, Timeline Unclear
Feb 6, 2026 15:28
Tesla VP Says Company Will Engage in Assisted Autonomous Driving in China, Timeline Unclear
Read More
Tesla VP Says Company Will Engage in Assisted Autonomous Driving in China, Timeline Unclear
Tesla VP Says Company Will Engage in Assisted Autonomous Driving in China, Timeline Unclear
Tesla Vice President Tao Lin stated today that Tesla would actively participate in related work on assisted autonomous driving in the Chinese market, but could not yet provide a clear timeline for implementation. Elon Musk previously indicated that Tesla's Full Self-Driving (FSD) would be deployed in Europe this February, with the Chinese market to follow.
Feb 6, 2026 15:28
World's First Mass-Produced Sodium-Ion Battery Passenger Vehicle Officially Unveiled
Feb 5, 2026 17:52
World's First Mass-Produced Sodium-Ion Battery Passenger Vehicle Officially Unveiled
Read More
World's First Mass-Produced Sodium-Ion Battery Passenger Vehicle Officially Unveiled
World's First Mass-Produced Sodium-Ion Battery Passenger Vehicle Officially Unveiled
On February 5, Changan Automobile unveiled its global sodium-ion battery strategy, and the world's first mass-produced sodium-ion battery passenger vehicle was officially introduced. Test data shows that the vehicle equipped with CATL's sodium-ion battery delivers nearly three times the discharge power compared to conventional lithium iron phosphate vehicles with the same battery capacity under -30°C conditions. In extreme cold environments of -40°C, it maintains over 90% capacity retention, and it can still discharge stably even at the extreme low temperature of -50°C.
Feb 5, 2026 17:52