AVATR, Huawei deepen strategic alliance with new technology roadmap, joint retail push

Shanghai (Gasgoo)- On November 21 in Guangzhou, AVATR and Huawei announced a sweeping expansion of their strategic partnership at the 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025), marking the start of a new phase in the collaboration between the new energy vehicle (NEV) brand and the tech giant.

The event came just a day after Huawei revealed a broadened network of automotive partners under a new business framework. AVATR, which began working with Huawei in 2019, has steadily deepened its ties with the company and became the first automaker to adopt the HI PLUS co-creation model—an approach that embeds Huawei directly into joint development work.

AVATR is currently the only brand with mass-produced vehicles powered by Huawei's Qiankun ADAS technology suite, and its model launch cadence is now closely synchronized with Huawei's ADS driver-assistance system updates. The partners plan to introduce Huawei's next-generation features—including the Qiankun ADS Highway L3 solution and an L3-capable HarmonySpace cockpit enhanced by MoLA's human-like intelligence—across upcoming AVATR vehicles. By 2030, the two companies aim to bring 17 jointly developed models to market, spanning sedans, SUVs and MPVs.

The partnership is also expanding into retail integration. AVATR has become the first automaker to enter the Huawei Qiankun app, where users can browse and order vehicles directly. The two companies have jointly opened their first Qiankun-branded flagship store, with AVATR showrooms now displaying Huawei's intelligent-driving signage to leverage Huawei's commercial influence. This flagship initiative will serve as the foundation for a nationwide rollout of premium image stores and delivery-focused service centers, forming the backbone of AVATR's upgraded sales network.

AVATR and Huawei are also elevating their service standards through a specific program, which introduces proactive remote services, upgraded store environments, enhanced etiquette protocols and a redesigned customer-service workflow. The initiative aims to redefine premium NEV ownership through five sets of seven-star offerings that cover everyday mobility needs. With winter setting in, AVATR has launched its second Winter Care campaign, offering complimentary vehicle checkups and seasonal maintenance support to northern customers.

The two companies are also expanding user-engagement efforts. In late October, AVATR and Huawei launched the Qiankun Intelligent Driving City Open Tournament, drawing 24,000 participants from 299 cities. The program allowed owners to test the capabilities of Huawei's urban driving system in real-world conditions, strengthening user trust and brand connection. Both sides say more co-creation initiatives are planned to deepen their shared ecosystem.

Beyond business cooperation, the partnership is reinforced by financial ties. In October, AVATR paid a total of 11.5 billion yuan to acquire a 10% stake in Huawei's Yinwang subsidiary, making AVATR Huawei's most deeply integrated automotive partner and solidifying the long-term stability of their alliance.