AVATR, Huawei deepen strategic alliance with new technology roadmap, joint retail push

Published: Nov 24, 2025 11:24
Source: gasgoo
It marks the start of a new phase in the collaboration between the new energy vehicle (NEV) brand and the tech giant.

Shanghai (Gasgoo)- On November 21 in Guangzhou, AVATR and Huawei announced a sweeping expansion of their strategic partnership at the 23rd Guangzhou International Automobile Exhibition (Auto Guangzhou 2025), marking the start of a new phase in the collaboration between the new energy vehicle (NEV) brand and the tech giant.

The event came just a day after Huawei revealed a broadened network of automotive partners under a new business framework. AVATR, which began working with Huawei in 2019, has steadily deepened its ties with the company and became the first automaker to adopt the HI PLUS co-creation model—an approach that embeds Huawei directly into joint development work.

AVATR is currently the only brand with mass-produced vehicles powered by Huawei's Qiankun ADAS technology suite, and its model launch cadence is now closely synchronized with Huawei's ADS driver-assistance system updates. The partners plan to introduce Huawei's next-generation features—including the Qiankun ADS Highway L3 solution and an L3-capable HarmonySpace cockpit enhanced by MoLA's human-like intelligence—across upcoming AVATR vehicles. By 2030, the two companies aim to bring 17 jointly developed models to market, spanning sedans, SUVs and MPVs.

The partnership is also expanding into retail integration. AVATR has become the first automaker to enter the Huawei Qiankun app, where users can browse and order vehicles directly. The two companies have jointly opened their first Qiankun-branded flagship store, with AVATR showrooms now displaying Huawei's intelligent-driving signage to leverage Huawei's commercial influence. This flagship initiative will serve as the foundation for a nationwide rollout of premium image stores and delivery-focused service centers, forming the backbone of AVATR's upgraded sales network.

AVATR and Huawei are also elevating their service standards through a specific program, which introduces proactive remote services, upgraded store environments, enhanced etiquette protocols and a redesigned customer-service workflow. The initiative aims to redefine premium NEV ownership through five sets of seven-star offerings that cover everyday mobility needs. With winter setting in, AVATR has launched its second Winter Care campaign, offering complimentary vehicle checkups and seasonal maintenance support to northern customers.

The two companies are also expanding user-engagement efforts. In late October, AVATR and Huawei launched the Qiankun Intelligent Driving City Open Tournament, drawing 24,000 participants from 299 cities. The program allowed owners to test the capabilities of Huawei's urban driving system in real-world conditions, strengthening user trust and brand connection. Both sides say more co-creation initiatives are planned to deepen their shared ecosystem.

Beyond business cooperation, the partnership is reinforced by financial ties. In October, AVATR paid a total of 11.5 billion yuan to acquire a 10% stake in Huawei's Yinwang subsidiary, making AVATR Huawei's most deeply integrated automotive partner and solidifying the long-term stability of their alliance.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or to learn more information, please contact: lemonzhao@smm.cn
For more information on how to access our research reports, please contact:service.en@smm.cn
Related News
Volvo Became Lynk & Co's Exclusive EV Dealer in Europe
17 hours ago
Volvo Became Lynk & Co's Exclusive EV Dealer in Europe
Read More
Volvo Became Lynk & Co's Exclusive EV Dealer in Europe
Volvo Became Lynk & Co's Exclusive EV Dealer in Europe
[Volvo Cars to Exclusively Sell Lynk & Co EVs in Europe] On March 30, Volvo Cars announced that it had signed a memorandum of understanding with Geely Automobile to become the exclusive importer and dealer of EVs under Geely’s Lynk & Co brand in the European market. Volvo Cars said: “The company plans to sell Lynk & Co car models through Volvo Cars’ retail network and use its sales and after-sales system in relevant markets.”
17 hours ago
Hyundai Accelerated Its Electric Vehicle Expansion in China Under U.S. Tariff Pressure
17 hours ago
Hyundai Accelerated Its Electric Vehicle Expansion in China Under U.S. Tariff Pressure
Read More
Hyundai Accelerated Its Electric Vehicle Expansion in China Under U.S. Tariff Pressure
Hyundai Accelerated Its Electric Vehicle Expansion in China Under U.S. Tariff Pressure
[Hyundai Motor Steps Up Its EV Push in China Amid US Tariff Pressure] South Korea’s Hyundai Motor is intensifying its EV strategy in China, setting an aggressive target of selling more than 40,000 NEVs this year in a bid to reduce its reliance on the US market as US tariff pressure continues to mount. According to industry sources, Hyundai Motor plans to raise NEV production at its joint venture Beijing Hyundai to 41,500 units in 2026, up more than 33-fold YoY; by then, the share of new energy car models in total production will surge from just 0.6% last year to about 20%. Hyundai Motor has also set its total sales target in China for this year, including exports, at 218,000 units, up 10.8% from 2025.
17 hours ago
Toyota Motor’s Global Sales Fell 2.3% YoY in February
17 hours ago
Toyota Motor’s Global Sales Fell 2.3% YoY in February
Read More
Toyota Motor’s Global Sales Fell 2.3% YoY in February
Toyota Motor’s Global Sales Fell 2.3% YoY in February
[Toyota Motor’s Global Sales Fell 2.3% in February] Toyota Motor announced on March 30 that its global sales in February (including the Lexus brand and subsidiaries Daihatsu Motor and Hino Motors) fell 2.3% YoY to 806,905 units. Among them, February sales of the Toyota and Lexus brands declined 3.3% to 737,134 units; domestic sales in Japan fell 8.3% to 122,264 units, while sales outside China declined 2.2% to 614,870 units.
17 hours ago