Shanghai (Gasgoo)- On November 21, 2025, AVATR made its official entry into Latin America with a brand launch and the debut of the AVATR 11 at the São Paulo International Motor Show. Brazil—the world's sixth-largest automotive market—has been chosen as the brand's springboard for expansion across the Americas.
The event also featured the reveal of the AVATR 012, a limited-edition collaboration with renowned fashion designer Kim Jones, giving the brand a dual-flagship presence as it showcases its growing capabilities in the premium smart NEV space.
As AVATR's first mass-produced model introduced in Brazil, the AVATR 11 complies with the country's LCVM environmental certification and CAT safety regulations. Designed primarily at the company's Munich studio, the SUV positions itself as an "emotive intelligent coupé EV"—a concept that helped it earn a 2024 Red Dot Design Award. Inside, the model's cockpit features a triple-screen setup, zero-gravity seating and a premium British sound system, complemented by Nappa leather trim, a panoramic glass roof and customizable 256-color ambient lighting.
Also on display was the AVATR 012 limited edition, restricted to 700 units worldwide. Finished in an exclusive liquid-silver exterior and lined with vegetable-tanned leather inside, the model builds on the couture-like design DNA of the AVATR 0 series, amplifying the brand's differentiation in the premium NEV segment.
To accelerate its local rollout, AVATR has partnered with CAOA, Brazil's largest vehicle manufacturer and distributor, tapping into its nationwide retail network for rapid market penetration. The move marks a major step in the brand's international roadmap, following earlier entries into Thailand, the UAE and Singapore. AVATR now has an emerging presence across four major regions—ASEAN, the Commonwealth of Independent States, the Middle East & Africa, and Latin America. With a global customer base already exceeding 210,000, the company plans to enter Europe in 2026 and aims to expand to more than 80 countries with 700 sales outlets by 2030.
