GWM's WEY announces brand renewal at Auto Guangzhou 2025

Shanghai (Gasgoo)- Great Wall Motor ("GWM")'s WEY brand used its presence at the Auto Guangzhou 2025 on November 21 to unveil an ambitious brand renewal plan aimed at elevating the marque across product value, brand image, customer experience, and service operations.

Speaking at the event, WEY's CEO Feng Fuzhi positioned the initiative as the start of a comprehensive upgrade cycle for the GWM's premium brand.

GWM also introduced its new VLA ADAS foundation model, marking its official debut and expanding the automaker's push into generative-model-based intelligent driving technologies.

According to GWM's CTO Wu Huixiao, the first application of the VLA model will be a new driver-assistance platform known as CP Master, which is set to launch on upcoming WEY models.

WEY also showcased its new Gaoshan family, the revamped Lanshan, and the updated Mocca Hi4 SUV line at the show. Company data indicates that the brand has recorded several consecutive months of sales above 10,000 units in 2025, with January–October sales reaching more than 82,000 vehicles—double the tally from a year earlier. Since 2021, WEY's transaction prices have steadily climbed, reinforcing its position among China's leading homegrown premium marques.

GWM's financial results underscore the momentum behind its premium and new-energy strategy. In the second quarter, the company generated 52.35 billion yuan in revenue, up 7.78% year-on-year and more than 30% higher than the first quarter. Net profit surged to a record 4.586 billion yuan, rising 19.46% year-on-year and soaring 161.91% from the previous quarter.

Sales performance has mirrored the financial gains. GWM sold around 313,000 vehicles in the second quarter, an increase of 10.07% from a year earlier and 21.87% above the previous quarter. New energy vehicle (NEV) models again acted as the growth engine, with quarterly sales of 97,900 units—up 33.7% year-on-year and 56.4% quarter-on-quarter. Overseas markets remained another bright spot, contributing 106,800 units as the group continues to broaden its global footprint.

On the global front, GWM has advanced from exporting vehicles to building an integrated overseas ecosystem spanning R&D, manufacturing, supply chain operations, sales, and after-sales services. Its international dealer network has grown to more than 1,400 locations, with cumulative overseas sales surpassing 2 million units—laying a solid foundation for the company's long-term global ambitions.