GAC and Huawei appoint veteran executive to lead new Qijing EV brand

Published: Sep 25, 2025 15:47

Source: gasgoo

Save

In a move underscoring their commitment to a new joint brand, GAC Group and Huawei have appointed Liu Jiaming as chief executive officer of the newly launched Qijing brand.

Shanghai (Gasgoo)- In a move underscoring their commitment to a new joint brand, GAC Group and Huawei have appointed Liu Jiaming as chief executive officer of the newly launched Qijing brand, according to a press release issued via GAC Group's WeChat account on September 25. The announcement, made in the presence of Huawei's rotating chairman Xu Zhijun and GAC chairman Feng Xingya, places Mr. Liu in charge of brand strategy, product planning, market expansion, and overall operations.

Mr. Liu brings more than 25 years of experience across sales, product strategy, investment planning, and technical management. Much of his career was spent at GAC Toyota and the wider GAC Group, where he helped shape high-profile models such as the Highlander and Camry and introduced structural reforms in sales operations. His background combines cross-functional expertise with the ability to integrate resources in multicultural environments—skills seen as vital for steering a brand positioned at the intersection of automotive manufacturing and advanced technology.

The Qijing brand was officially unveiled earlier this year as a premium smart electric vehicle marque, jointly developed by GAC Group and Huawei Qiankun, a smart driving solution unit of Huawei.

Both companies have expressed high expectations for the venture. Feng Xingya described Huawei as not only a key partner but also a model for GAC's transformation, calling Qijing a project of "the highest priority." He pledged to allocate the group's strongest resources to secure the brand's long-term development.

Xu Zhijun, meanwhile, said he hoped Qijing would "open new horizons and win the future with intelligence," encouraging joint teams to shape it into a truly premium brand.

According to the partners, every Qijing model will feature Huawei Qiankun's latest intelligent systems. By combining Huawei's strengths in driver-assistance, smart cockpits, digital ecosystems, and marketing with GAC's expertise in electric powertrains and vehicle manufacturing, the two aim to build a competitive new player in China's premium NEV market.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM's internal database model. They are for reference only and do not constitute decision-making recommendations.

For any inquiries or for more information, please contact: lemonzhao@smm.cn

For more information on how to access our research reports, please contact:service.en@smm.cn

Related News

9 hours ago

[Solid-state battery: Qinghai's 3,000 mt per year lithium sulfide project completed filing]

[Solid-State Battery: Qinghai 3,000 mt/year Lithium Sulfide Project Completes Filing] On August 10, 2026, the Online Approval and Supervision Platform for Investment Projects in Qinghai Province showed that Qinghai Weixiang Technology Co., Ltd.'s 3,000 mt/year lithium sulfide project completed the filing of an enterprise investment project. The project is located on the north side of Hanhai Road, Kunlun Economic Development Zone, Golmud City, Qinghai Province, with a total investment of 81.319 million yuan. It mainly involves building a 3,000 mt/year lithium sulfide production line and related supporting facilities, to be implemented in two phases (Phase I: 500 mt/year, Phase II: 2,500 mt/year), and is also capable of producing 10,000 mt of lithium sulfate. It is planned to be completed in July 2027. The core technology, "preparation of high-purity lithium sulfide by high-temperature low-pressure method," has been granted a national invention patent, jointly developed by Qinghai Weixiang Technology and the Qinghai Institute of Salt Lakes, Chinese Academy of Sciences.

9 hours ago

[Solid-state battery: Zhidongli's H1 loss narrowed, strategically deployed lithium sulfide, a solid-state battery material]

[Solid-State Battery: Zhidongli Narrows H1 Loss, Strategically Positions in Solid-State Battery Materials] On August 21, 2026 (disclosed on August 22), Zhidongli (300686) released its semi-annual report. H1 revenue was 663 million yuan, down 13.7% YoY; net profit attributable to parent was a loss of 15.6069 million yuan, narrowing significantly compared to a loss of 40.98 million yuan in the same period last year. During the reporting period, the company actively expanded its new materials business, particularly making strategic investments in solid-state battery materials to optimize its industrial structure and achieve a second growth curve. Zhidongli plans to build a 5,000 mt/year high-purity lithium sulfide production site.

9 hours ago

Aug 21, 2026 18:45

July Auto Production and Sales Data Released, Exports Exceed 1 Million Units for Two Consecutive Months, What Are the Expectations for August? [SMM Special]

Aug 21, 2026 18:45