Beijing (Gasgoo)- On Sept. 7, Chinese premium new energy vehicle brand AVATR held its brand day event at UTOPIA München, unveiling the XPECTRA, the world's first emotional intelligence (EI) concept car. The model will simultaneously be showcased at IAA Mobility 2025 from Sept. 9–14.
The XPECTRA was created at AVATR's global design center in Munich, led by Chief Designer Nader Faghihzadeh. The studio brings together nearly 200 creative professionals from 25 countries, blending European design heritage and avant-garde aesthetics with AVATR's vision for the future of intelligent mobility.
Carrying the name "XPECTRA," the concept aims to convey a new sense of luxury defined by seamless connectivity and multidimensional integration. Inspired by the "power of natural energy," the model also debuts AVATR's Smart Light Key technology, which integrates touch and gesture recognition. This allows users to flexibly adjust driving modes, seamlessly shifting between advanced assisted driving and full autonomy.
With Munich as a strategic hub, AVATR is accelerating its global expansion. The brand leverages Changan Automobile's four decades of engineering expertise, CATL's leadership in battery safety and efficiency, and ICT partners' innovations in smart mobility to build a competitive advantage across R&D, production, supply chain, and sales channels.
In 2025, AVATR plans to enter more than 50 countries and regions, establishing over 160 retail and service outlets worldwide.
