Shanghai (Gasgoo)- On September 2, Bosch and Alibaba Group announced that they will expand their strategic partnership, leveraging cloud computing and artificial intelligence to accelerate digital transformation. The collaboration will center on cloud-driven enterprise operations, AI-powered business innovation, and the further expansion of e-commerce initiatives.
The partnership underscores Bosch's latest move to advance digital operations and technological innovation through large-scale cloud migration and AI adoption. As part of Bosch's wider strategy to deploy cloud infrastructure at scale, the cooperation will extend across corporate management, home appliances, and commercial vehicles, with the aim of boosting efficiency and process intelligence. The two companies will also explore the possibility of deploying Bosch's smart driving development environment on Alibaba Cloud's AI infrastructure.
By tapping Alibaba's AI expertise, Bosch expects to enhance both operational efficiency and product intelligence. In smart mobility, the companies are studying the use of Alibaba's Tongyi Qianwen ("Qwen") large language model to deliver more intuitive in-car interactions and improve cockpit experiences. They are also exploring vision-language models to strengthen driver-assistance systems by making scene recognition more accurate. Bosch continues to expand its partnerships in the fields of advanced driver assistance and smart cockpit technologies.
Another cornerstone of the expanded alliance is e-commerce. Bosch aims to broaden its product portfolio, deepen customer engagement, and sharpen its brand experience with Alibaba's support. In 2025, Bosch plans to launch new product categories in China, using consumer insights from Alibaba's Tmall platform. In return, Alibaba will leverage its omnichannel digital marketing capabilities to help Bosch reach a wider Chinese audience.
Building on their success in China, Bosch intends to expand its e-commerce presence overseas through Alibaba's international platforms, including Lazada, Miravia, and AliExpress. This strategy will extend Bosch's reach into Southeast Asia, Spain, and Latin America, where it aims to deliver innovative, high-quality products tailored to local consumers.
Bosch and Alibaba have worked together in e-commerce since 2017. Over the years, Bosch has built a strong presence on Alibaba's Tmall platform, offering a wide range of products from home appliances and power tools to heating systems and automotive aftermarket parts. Through close collaboration in marketing, sales, membership management, and online-offline integration, the two companies have steadily strengthened Bosch's digital ecosystem in China, significantly enhancing user interaction and experience.
