【SMM New Energy News】XPeng Motors shifts design philosophy to “form first”
iconAug 8, 2025 17:16
Source:SMM
During the China premiere of the new XPeng P7, Chairman & CEO He Xiaopeng told media that the company has re-oriented its design priority from “technology first” to “form first”, while keeping technology and aesthetics on an equal footing. XPeng now earmarks up to RMB 2 billion annually for styling and has leased two entire buildings in Shanghai for its design team to guarantee world-class execution.
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