Shanghai (Gasgoo)- On July 24 local time, BYD introduced its all-electric compact SUV—the BYD ATTO 2, marketed as the BYD Yuan UP in China—at a launch event in Kuala Lumpur, Malaysia, according to the automaker's press release. The move underscores the automaker's continued push to expand its footprint in Southeast Asia's growing EV market.
Speaking at the launch, Zhao Yue, General Manager of BYD Malaysia, highlighted the brand's three-year streak as Malaysia's best-selling BEV maker. He attributed this success to strong consumer trust and brand recognition, noting that the ATTO 2 enters a market where demand for affordable, high-tech EVs continues to rise. More than just a compact SUV, Mr. Zhao said, the ATTO 2 represents a new lifestyle—active, confident, and future-facing—targeting not only young buyers but also anyone eager to embrace innovation and green mobility.
To better serve the Malaysian market, BYD and its sub-brand DENZA have already established more than 40 retail locations. Plans are underway to expand the service network to over 30 outlets, ensuring convenient and professional support for customers across the country.
Andrew Basham, Managing Director of Sime Darby Motors (BYD's local dealer partner), emphasized the ATTO 2's appeal to a younger generation of Malaysians. He described the model as a lifestyle-oriented EV that reimagines vehicle ownership through flexible financing options and BYD's partnership with "Power Up"—a first-of-its-kind mobile charging service in the country. The initiative is aimed at addressing charging difficulties for residents in high-rise buildings, which remain a key hurdle to widespread EV adoption in Malaysia.
Looking ahead, BYD said it plans to further localize its operations in Malaysia by strengthening its sales and service infrastructure in partnership with local partners. The company also reiterated its commitment to promoting sustainable transportation in the region, aiming to help accelerate the country's transition toward a low-carbon future.
