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Audi E5 to Launch in September, Initiating New Strategy
iconJul 21, 2025 09:12
Source:SMM
[AUDI's first mass-produced car to launch in September, new brand strategy] Amidst the wave of transformation in the automotive industry, Audi and SAIC are writing legends at an astonishing pace. In just 422 days, the two parties have completed the entire process from strategic signing to brand establishment, and from product unveiling to channel layout. With the upcoming official launch of Audi's first car model, the E5 Sportback, in September, it marks the official entry of this luxury brand, which breaks conventions and adopts a new letter logo, into the Chinese market.

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