[Li Auto CEO: "I hope we can sell directly on the official website without pre-orders or launch events in the future."] On the morning of July 17, the CEO of Li Auto announced that pre-orders for the Li Auto i8 had officially begun. "Most Chinese automakers have a pre-order phase. We don't have the popularity of Xiaomi yet, so we can't skip pre-orders and go straight to mass orders. We also can't do what Tesla does, skipping both pre-orders and launch events, selling directly on the official website," said Li Xiang. He expressed the hope that through the joint efforts of all colleagues at Li Auto, they could achieve this in the future: selling directly on the official website without pre-orders or launch events.