One Week After the China-U.S. Dialogue: Short-Term Pain and Accelerated Transformation Coexist in China's Magnetic Material Market

Published: Jun 20, 2025 16:43
Source: SMM
Although the China-U.S. dialogue in London sent a signal of easing tensions in the rare earth magnetic material trade, the current industry situation is still characterized by a contraction in short-term orders and a strong wait-and-see sentiment in the market. In the long term, Chinese magnetic material enterprises are leveraging the momentum to accelerate their transformation towards high-end and green development. Technological breakthroughs and supply chain restructuring will become key bargaining chips for restarting cooperation in the future.

I. Review of the China-US London Framework: A Window of Opportunity for Easing the Magnetic Material Supply Chain

According to the negotiation results disclosed by China's Ministry of Commerce on June 10, the supply of rare earths and critical minerals was listed as one of the three core issues. The US side clearly stated that "if the framework is approved, the issues of rare earths and magnets are expected to be resolved." The agreement sends two major signals:

Easing of Resource Competition: China's rare earth export policy may return to a market-oriented track, reducing the supply chain risks for magnetic materials in the US high-end manufacturing sector (new energy vehicles, wind power);

Exploration of Technology Exchange: The US side may relax export restrictions on magnetic material production equipment and high-end coating technology to China in exchange for a stable supply of heavy rare earths (Dy/Tb).


II. Current Situation of the Domestic Market: Triple Pressures Behind the Sluggish Trading

Despite the emergence of positive policy signals, the spot market for magnetic materials remains in a stalemate of "sluggish trading":

The reduction in export orders has intensified cut-throat competition among magnetic material enterprises:

  1. Some overseas buyers have suspended purchases due to regulatory reasons, and magnetic material enterprises have reported that June orders generally fell short of expectations;
  2. Some overseas buyers have suspended purchases due to regulatory reasons, and magnetic material enterprises have reported that June orders generally fell short of expectations;

The wait-and-see sentiment continues to spread throughout the industry chain:

  1. Rare earth raw material procurement has become more cautious, and magnetic material producers are generally taking the initiative to reduce the days of raw material inventories;
  2. Downstream motor enterprises have postponed their procurement plans, awaiting the outcome of high-level consultations in October.
  3. Overcapacity in the low-end segment exacerbates cut-throat competition: The operating rate of ferrite magnetic material producers continues to decline, with small and medium-sized enterprises embroiled in price wars, and the prices of NdFeB blanks have generally decreased.

III. Forced Transformation: The Breakthrough Logic of Top-Tier Enterprises

The industry's painful period has instead catalyzed the structural upgrading of leading magnetic material enterprises:

Expansion of high-end capacity → JL MAG Rare-Earth's Baotou base put into operation (20,000 mt of high-performance capacity) → Application of grain boundary diffusion process (GBDP) technology

Self-controlled resources → Zhong Ke San Huan establishes a joint venture with South China Rare Earth to build a factory → The proportion of cerium (Ce) substituting for Pr-Nd continues to increase

Upgrade of green manufacturing → Zhenghai Magnetic Material adopts a production line using phosphating technology to replace electroplating → Reduces heavy metal wastewater emissions

Exploration of non-U.S. markets → DMEGC actively explores the EU and Southeast Asian markets → Passes IATF 16949 certification for the automotive industry

IV. Cornerstone of Future Cooperation: Technological Leverage and Supply Chain Reshaping

Whether the Sino-US magnetic material trade can truly break the ice depends on two core conditions:

Technological Reciprocal Exchange Mechanism: If the US lifts export restrictions on magnetic material sputtering coating equipment and hot isostatic pressing equipment, China may open up patent licensing for high-abundance Ce magnets.

Closed-Loop Supply Chain Construction: Increase the proportion of recycled rare earth raw materials (e.g., recovered from waste motors) to 30% (currently less than 10%) to reduce reliance on raw ore.

Establish a cross-border traceability system to meet the US requirement for "supply chain transparency.

Conclusion: Breakthrough and Reshaping - A New Game in the Magnetic Material Industry

The China-US London Framework serves as a short-term "painkiller," temporarily offering hope to magnetic material enterprises but failing to eliminate the throes brought about by structural contradictions. The current market downturn is not only a stress response to external uncertainties but also an inevitable process of profound reshuffling within the industry. When the October Washington consultations commence, the bargaining chips presented by China's magnetic material industry will not only be rare earth capacity but also a comprehensive competitiveness comprising a pool of process patents, green manufacturing standards, and a recycling resource system. The outcome of this great power game will not be determined at the negotiation table but rather by technological innovation and industry chain control, in the precise temperature control of enterprises' grain boundary diffusion furnaces, in the continuous rolling sounds of nanocrystalline ribbons, and on the traceability chains of cross-border recycling networks. The dormancy during the winter will ultimately accumulate strength for sprouting and growth - the next stop for China's magnetic material industry is the reshaping of rules at the top of the global value chain.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

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