JD 618: Number of Users Placing Orders Increased by Over 100%

Published: Jun 20, 2025 11:57

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JD.com's 618 Shopping Festival Hits New Highs, with Number of Ordering Users Up Over 100% YoY

As of 23:59 on June 18, JD.com's 618 Shopping Festival this year reached new heights, with the number of ordering users up over 100% YoY. The total orders for JD Retail's online business, offline formats, and JD Delivery exceeded 2.2 billion. During the JD.com 618 period, the DAU of the JD App hit a record high. The scale and growth rate of the 3C and home appliance categories ranked first in the industry, while the growth rates of the apparel and beauty, and daily necessities categories led the industry. The synergy of diverse business formats drove order growth for millions of offline stores, and the GMV of JD's procurement and sales live streams was up 285% YoY.

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