Dongfeng Motor announces entry of three self-owned brands into Polish market

Shanghai (Gasgoo)- On May 29, Dongfeng Motor Group held a major event in Warsaw to officially introduce its three self-owned brands—DONGFENG, VOYAH, and MHero—to the Polish market.

At the event, Dongfeng Motor showcased a wide range of key models, including the DONGFENG BOX, the SHINE, and the MAGE, alongside the VOYAH Dream and the premium new energy off-roader MHero I. Together, the lineup forms a comprehensive portfolio that spans mainstream passenger vehicles, intelligent new energy models, and high-end off-road vehicles, reflecting Dongfeng Motor's global strategy of multi-brand synergy and diversified deployment.

Poland—one of the most populous and economically dynamic countries in Central and Eastern Europe—is rapidly advancing its strategies for new energy vehicles and green mobility. To solidify its presence in this strategic market, China Dongfeng Motor Industry Import & Export Co., Ltd. has established long-term strategic partnerships with local collaborators.

Under the plan, Dongfeng Motor and its partners will work closely on vehicle model introductions, local sales network development, after-sales service enhancement, and brand promotion. The company also aims to set up distribution channels across key Polish cities, including Warsaw, Kraków, and Wrocław, gradually expanding its market footprint.

Dongfeng Motor is accelerating its internationalization efforts. In April this year, the automaker signed a strategic cooperation agreement with Saudi Arabia's Universal Motors Agencies ("UMA"), positioning the Saudi market as a key hub for its Middle East operations and a gateway to the six Gulf Cooperation Council countries.

This partnership will be built on a tripartite framework of capital, technology, and market, under a bilateral strategic procurement agreement between China and Saudi Arabia. In addition to securing a purchase agreement for nearly 10,000 vehicles with UMA, Dongfeng Motor will provide a comprehensive "Dongfeng Solution" covering product innovation, service support, and marketing transformation.

Dongfeng Motor also announced then that it planned to co-launch region-specific vehicle models with UMA in 2025, aiming to establish a benchmark product lineup tailored to Saudi consumers. At the same time, the collaboration would help UMA enhance lead generation, data processing, and conversion rates, as well as build a full-channel marketing ecosystem.