NewsFlash / Cobalt & Lithium / New Round of Price Wars Erupts in Affordable Car Market Led by BYD
New Round of Price Wars Erupts in Affordable Car Market Led by BYD
iconMay 30, 2025 17:25
Source:SMM
[The automotive industry is witnessing a new round of price wars, this time centered on the highly competitive affordable car market.] Previously, various viewpoints predicted that the price wars would gradually come to an end and return to normal by mid-year or at the latest by the end of this year. However, BYD recently initiated a new round of price wars, prompting multiple companies to follow suit. The focus of this price war is to compete for more of the existing market. BYD took the lead by announcing price reductions for 22 car models on May 23. Both the Ocean Network and the Dynasty Network launched fixed-price promotions, with the lowest price for the former's car models reaching 55,800 yuan. A BYD salesperson stated that BYD's current sales promotions cover almost all car models, with cash discounts ranging from approximately 5,000 yuan to 20,000 yuan. For consumers with trade-in needs, this car purchase is indeed a great deal. The aforementioned price as low as 50,000 yuan actually includes various subsidies. Nevertheless, it still represents a significant discount with broad coverage.

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