Labour Day holiday car market "goes viral": Harmony Intelligent Mobility Alliance (HIMA) doubles orders, multiple automakers see significant YoY and MoM growth

The recently concluded Labour Day holiday served as a crucial "window period" for stimulating the auto market. The results announced by several automakers after the holiday indicated that, influenced by multiple factors such as holiday spending, exhibitions, and end-user discounts, the auto market experienced a "mini-spring" ahead of the Beginning of Summer.

On the evening of May 5, Harmony Intelligent Mobility Alliance (HIMA) took the lead in announcing its holiday results, with total firm orders across all models exceeding 22,000 units, doubling the figure from the same period last year. An industry insider close to Huawei revealed that during the 2025 Ningxia Labour Day International Auto Show held during the holiday, from April 30 to May 5, HIMA accumulated over 210 firm orders.

"Labour Day holiday, five days of fruitful achievements, repeatedly setting new highs. Total orders exceeded 18,000+; single-day orders exceeded 3,700+, with the C11 model exceeding 1,000+ orders in a single day." On May 6, Zhu Jiangming, Chairman of Leap Motor, shared the order situation during the Labour Day holiday early on the first day back to work. According to backend data he provided, Leap Motor's net increase in locked orders across all models the previous day was 3,786, including 1,099 for the Leap C11. The top five cities by order volume were Hangzhou, Chongqing, Chengdu, Ningbo, and Tianjin. In comparison, Leap Motor received a total of 17,397 firm orders during the seven-day National Day holiday last year, with 3,576 locked orders on the last day of the holiday.

Judging from the performance of automakers during the Labour Day holiday, there were many instances of strong end-user sales.

From May 1 to May 5, GAC Trumpchi received a cumulative 12,295 orders across all models, up 10% YoY, with MPVs accounting for over 55% of the total. Geely Galaxy announced that firm orders during the Labour Day holiday exceeded 31,000 units. SAIC MG brand's daily average orders doubled MoM in the first three days of the Labour Day holiday and increased by 103% compared to the same period in April. Dongfeng Honda stated that during the Labour Day holiday, its live-streaming interactions exceeded 46,000 times, driving a 20% increase in offline test-drive appointments.

"The Labour Day holiday coincided with auto show activities, bringing the domestic auto market to a sales peak. Many automakers launched targeted sales promotion policies during this period, which had a significant stimulating effect on the end-user market," an industry insider analyzed.

According to incomplete statistics by Cailian Press reporters, at least ten automakers and brands launched various forms of end-user promotional policies in the last week of April, including Chery, Avatr, Dongfeng Nissan, and Changan Mazda.

Monitoring by the Ministry of Commerce's business big data showed that the trade-in policy continued to play a crucial stimulating role in the auto market. In the first four days of the holiday, over 60,000 applications for car trade-in subsidies were submitted, driving new car sales worth 8.8 billion yuan. During the holiday, the sales of home appliances, automobiles, and communication equipment at key monitored retail enterprises by the Ministry of Commerce increased by 15.5%, 13.7%, and 10.5% YoY, respectively.

While the terminal sales in the automotive market collectively "rose", the new energy vehicle (NEV) energy replenishment sector also saw significant growth during the Labour Day holiday. Taking NIO's battery swapping as an example, during the Labour Day holiday, NIO Power provided a cumulative total of 634,177 battery swapping services to users. On May 1st, the peak travel day, the total number of battery swaps reached 134,770 in a single day; on May 5th, the peak return day, the total number of battery swaps reached 131,984 in a single day, with the number of battery swaps exceeding 120,000 on consecutive days.

According to data from the State Grid Corporation of China's Smart Vehicle Networking Platform, over the two-day Labour Day holiday, the NEV charging volume at national highway service areas reached 15.9 million kWh, a 28% increase from the same period last year, setting a new historical record.