Chery to Launch New Mass-Produced Brand Lepas in Europe in 2026

Published: Apr 30, 2025 09:26

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【Chery to Launch Lepas Brand in Europe】Chery Automobile will introduce a new mass-produced brand named Lepas in Europe in early 2026, alongside the Omoda and Jaecoo brands, as part of its efforts to expand its global market share. It is reported that the brand will primarily focus on a lineup of SUV car models, targeting younger buyers than those of the Omoda, Jaecoo, or Tiggo brands, enabling Chery to achieve broader market coverage and better economies of scale.

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