Thailand: Key Factors and Challenges in the Rise as an Automotive Manufacturing Hub in Southeast Asia!

Apr 8, 2025 11:48

Source:SMM

·Conference Name: 2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference

·Conference Date: June 16-17, 2025

·Venue: Hyatt Regency Bangkok Suvarnabhumi Airport, Bangkok, Thailand

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In recent years, China's new energy vehicle (NEV) industry has witnessed rapid development amidst the transition towards intelligence and green technology. Statistics show that over the past three years, China's automobile exports have successively surpassed the 2 million, 3 million, and 5 million unit marks. The Southeast Asian market has demonstrated particularly outstanding performance. With the accelerated economic development of ASEAN and the rising demand for green and low-carbon transportation, China's NEVs have gradually expanded their market share in the region. Among ASEAN countries, Thailand exhibits a relatively high demand for China's NEV exports.

Meanwhile, Thailand is accelerating its transformation into an electric vehicle (EV) manufacturing hub in Southeast Asia. In recent years, multiple international automakers have announced investments to establish EV production sites in Thailand, with an expected influx of over $5 billion in investments over the next five years. This trend will not only drive the upgrading of Thailand's domestic automotive industry but may also profoundly reshape the automotive manufacturing landscape in Southeast Asia.

Against this backdrop, the 2025 SMM 2nd Southeast Asia Automotive Supply Chain Conference will be held in Bangkok, Thailand, from June 16-17, 2025. A special roundtable forum will be organized to jointly explore—The Pathways for Building and Optimizing Localized Supply Chains in Southeast Asia, with the participation of Harendra Saksena, Chief Procurement Officer of Ather Energy. We sincerely invite industry elites to join us in discussing these challenges and opportunities, working hand in hand to drive the prosperity and development of the automotive industry in Southeast Asia and beyond.

Guest Speaker Introduction

Topic of Speech - Roundtable Forum: The Pathways for Building and Optimizing Localized Supply Chains in Southeast Asia

As the Chief Procurement Officer, prior to joining Ather, Harendra spent 15 years at Johnson Electric in Hong Kong, where he undertook various responsibilities including procurement, commodity strategy, supplier quality and development, compliance, industrialization, human resources and product development, indirect procurement, and material planning.

He played a pivotal role in establishing strategic partnerships with European automotive semiconductor leaders and global suppliers of steel and plastics from Japan, Europe, and China. He also held leadership positions at Siemens VDO Automotive (now Continental Automotive) and Daewoo Motors India, successfully launching passenger vehicles through the development of a supply base in India.

With a proven track record of leading initiatives based on strategy, innovation, internal and external collaboration, and the establishment of long-term relationships with suppliers, Harendra firmly believes that Ather's products will serve as a guiding star, inspiring competition on a global scale.

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Confirmed Guest Speakers

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Conference Agenda

DAY 1

08:00-08:50

Registration & Morning Tea

08:50-09:00

Opening Ceremony & Welcome Address by SMM Leadership

09:00-09:20

Latest Policies on the Automotive Industry in Southeast Asia

09:20-09:50

Automotive Brand Building and Differentiation Strategies in the Southeast Asian Market

09:50-10:15

Tea Break

10:15-11:15

Roundtable Forum: The Pathways for Building and Optimizing Localized Supply Chains in Southeast Asia

Guest Speakers:

·Martin Knoss, Regional President, ASEAN Market Segment for Passenger Cars, Commercial Vehicles, and Off-Road Vehicles, Power Solutions Division, Robert Bosch Automotive Technology (Thailand) Co., Ltd.

·Harendra Saksena, Chief Procurement Officer, Ather Energy

·Peter Klöpfer, Senior Manager, Rutronik

·Ma Ming, General Manager, Joyson Safety Systems (Thailand)

·Yoshinobu Egawa, Head of China Region, SIIX

·Guan Xin, Deputy General Manager, Southeast Asia Business Unit, Changan Automobile

11:15-12:00

Roundtable Forum: Southeast Asia Automotive Supply Chain - Import Considerations (Services, Pricing, and Local Implementation Possibilities)

Moderator:

Yi Yanting, VP, SMM Information & Technology Co., Ltd.

Proposed Invitees:Baosteel Thailand, Shougang Thailand, Lizhong Group, Delta Aluminum Co., Ltd., Anhui Xinbo

12:00-13:30

Lunch & Networking Session

13:30-14:15

Roundtable Forum: Research on the Acceleration of Electrification and Localization Progress of Core Components in Thailand

Guest Speakers:

·Xu Xiaolong, Deputy General Manager, Inovance United Power Systems (Thailand) Co., Ltd.

·Ross, Head of OEM Chip Division (Name withheld)

Proposed Invitees:Shanghai Edrive, SVOLT Energy Technology, Gotion High-tech, BOI, Thailand Automotive Association

14:15-14:45

Silicon Steel for New Energy Motors

Guest Speaker:

Hunan Hongwang New Material Technology Co., Ltd.

14:45-15:10

Tea Break

15:10-15:55

Roundtable Forum: Charging Pile Infrastructure: Unlocking the Last Mile of the New Energy Revolution in Southeast Asia

Guest Speakers:

·Zhao Liming, Overseas Sales Director, Southeast Asia Region, TELD

·Soravis Sithicharoe Gentry, Head of Venture Capital (Charging Pile Business)

15:55-16:25

To Be Determined

Guest Speaker:

Guangzhou Futures Exchange

16:25-17:10

Roundtable Forum: Selection of Investment and Factory Establishment Models in Southeast Asia: Analysis of the Pros and Cons of Joint Ventures and Wholly Owned Enterprises

Proposed Invitees:Thairung, Charoen Pokphand Group, Toyota, Honda, SAIC MG, Foton, Chinese Wholly Owned Factory Establishment Enterprises

17:10-17:40

To Be Determined

19:00-21:00

Cocktail Reception

DAY 2

09:00-09:30

To Be Determined

09:30-10:20

Roundtable Forum: Logic of Global Market Support Orders for Localized Supply Chains in Southeast Asia

Proposed Invitees:ZF Asia Pacific, BMW Asia Pacific, Faurecia Asia Pacific, Mercedes-Benz Asia Pacific

10:20-10:45

Tea Break

10:45-11:35

Roundtable Forum: Battery Materials Supply Chain - Possibilities for Linkage in Southeast Asia for Battery Cell Chemical Materials

Guest Speakers:

·Tony, General Manager, SEVB (Thailand) Co., Ltd.

·Liu Rui, Chairman, Innovatech (Malaysia) New Material Technology Co., Ltd.

·Kim Chang-seok, Sales Director, Japan, South Korea, and Southeast Asia Region, Electrolyte Division, Tinci Materials

Proposed Invitees:Anode Enterprises, Cathode Materials, Battery Manufacturers

11:35-13:00

Lunch & Networking Session

13:30-17:30

Automaker Parts Demand Matchmaking Session

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For queries, please contact Lemon Zhao at lemonzhao@smm.cn

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Thailand: Key Factors and Challenges in the Rise as an Automotive Manufacturing Hub in Southeast Asia!

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