315 Anti-Counterfeiting Storm: New Energy Industry Faces a "Crisis of Trust"?

The Annual CCTV 315 Gala: A "Mirror of Truth" for Enterprises and a "Guide to Avoiding Pitfalls" for Consumers. Although the 2025 gala has concluded, the chaos in the NEV industry continues to escalate. From exaggerated driving range claims to battery fires and charging difficulties, why is this crackdown targeting the new energy sector? What are the underlying industry issues, and how can they be resolved? Exaggerated Driving Range: Data "Beautification" as an Industry Norm In the NEV market, the phenomenon of "claimed 600 km driving range, but only 350 km in reality" has become a major area of consumer complaints. According to relevant data, in 2024, complaints about driving range issues accounted for 42% of all NEV complaints, with some models' winter driving range achievement rates even falling below 50%, severely impacting consumers' daily use and travel experience. Core Imbalance Points: - Disconnection Between Testing Standards and Reality: The current domestic CLTC testing conditions mainly focus on low-speed urban scenarios and do not include extreme cold or hot environment tests, leading to inflated data from automakers. - Uneven Technology Levels: Some batteries experience a sharp drop in activity at low temperatures or degrade too quickly, exacerbating the "watered-down" driving range. - Misleading Marketing: Automakers deliberately downplay the impact of environmental factors on driving range and even "beautify" the displayed mileage through algorithms. Battery Safety: The "Timed Crisis" Behind Spontaneous Combustion Data shows that on average, 240 NEVs (8 units per day) spontaneously combust each month, with severe consequences. The total vehicle burn rate is as high as 78%, and issues such as thermal runaway and short-circuit risks put consumers' personal and property safety at great risk. Industry Pain Points - Shifting of Manufacturer Responsibility: Most automakers are unwilling to admit that spontaneous combustion is due to quality issues, making it difficult for consumers to seek redress. - Surge in Recalls: In 2024, over 290,000 NEVs were recalled due to battery problems. - Technological Bottlenecks: Some battery design flaws or immature production processes, coupled with improper charging management, create safety hazards. Charging Ecosystem: Quantity Has Not Translated to Quality Although the number of public charging piles in China has exceeded 2.74 million, the problem of "having piles but unable to charge" remains prominent: - Faulty Piles and Occupancy Issues: In some places, the failure rate exceeds 30%, and gasoline vehicles occupying charging spots further exacerbate resource waste. - Fragmented Payment and Interface Systems: Users need to install multiple operator apps, and older car models are incompatible with new national standard interfaces. - Insufficient Power Grid Capacity: Problems such as power capacity limitations in old residential areas and long queues during holidays highlight the shortcomings in infrastructure. *The above data is sourced from the internet CLNB: From "Rapid Growth" to "Rebuilding Trust" March 15th is not just a day for exposing issues; it is also an opportunity for the industry to reflect. The chaos in the new energy sector is essentially a "growing pain" in its rapid development. Under the "dual carbon" goals, companies need to shift from a "zero-sum game" to "ecosystem win-win," and innovation-driven approaches are key to achieving sustainable development. "Cut-throat competition has no winners; only systematic thinking can resolve the deadlock." Only by using technology as a spear and regulations as a shield can green energy truly illuminate the future! The exposure on March 15th is not the end but the beginning of industry transformation: The 2025 (10th) New Energy Industry Expo (CLNB 2025) will be held at the Suzhou International Expo Center from April 16-18, 2025. The event will feature one forum for academicians and top-tier enterprise leaders, one new energy industry forum, and 11 sub-forums. Government officials, academicians, domestic and overseas scientists, and industry-leading entrepreneurs will gather to discuss how to strengthen industry self-discipline and establish a sound quality supervision system through in-depth analysis by experts and experience sharing by corporate representatives. CLNB Forum Agenda April 15, 2025 (Day Before) - Workshop (By Invitation Only) April 16, 2025 (First Day) - Opening Ceremony & Forum for Academicians and Top-Tier Enterprise Leaders - New Energy Industry Forum - SMM Sodium-Ion Battery Application Market Development Seminar - SMM Innovative Anode Materials Seminar - New Energy Mining Development and Investment Summit - Gala Dinner & Award Ceremony April 17, 2025 (Second Day) - Battery Raw Material Forum - New Energy Battery Materials Forum - Hydrogen Energy Industry Development Forum - Lithium Battery Recycling Forum - All-Solid-State Battery Advanced Technology Forum - Battery Auxiliary Materials Forum - PV ESS Forum - Mining Industry Chain Forum April 18, 2025 (Third Day) - Overseas Market Forum - Low-Altitude Economy Forum - Suzhou Virtual Power Plant Ecosystem Forum (3rd Edition) [CLNB 2025 - Registration Now Open] CLNB 2025 (10th) New Energy Industry Expo April 16-18, 2025 Suzhou International Expo Center Contact Us