How Is the Enamelled Wire Industry Performing During the Traditional Peak Season?

In March, as spring brings everything back to life, the enamelled wire industry is currently in its peak season. How are companies' orders performing? The SMM Copper Team conducted a survey on the orders of some enamelled wire companies, and the specific findings are as follows:

Company A: This is the traditional peak season for enamelled wire, and downstream orders are still decent, meeting seasonal expectations. Currently, orders for end-user two-wheelers are recovering moderately, while industrial motors are performing relatively well. Recently, orders from the home appliance sector have also been good, but there is a decline in expectations for home appliance demand after late March, and the outlook for Q2 consumption is not very optimistic.

Company B: At present, enamelled wire orders are acceptable, roughly reaching the levels of March in previous years. However, high copper prices are still suppressing demand, and downstream customers are cautious in their purchases.

Company C: Orders have been increasing since the end of February, and they remain strong up to now. Although copper prices have a suppressive effect on orders, the overall impact is relatively small. Currently, all machines are operating at full capacity, and capacity has been maximized, but production is still slightly lagging. Orders are expected to remain strong throughout March.

Company D: Orders from home appliance companies are surging, and NEV performance is also excellent. Production is currently nearing full capacity and is expected to sustain this level until the end of March.

Company E: Overall, orders are acceptable but not particularly robust. Downstream demand does not seem very strong, and shipments are not high compared to the same period last year.

Company F: Copper price fluctuations have a significant impact on orders, and daily order volumes are not very stable. However, overall orders on hand are relatively sufficient. Demand from end-user home appliances, automotive micro-motors, transformers, and industrial motors is performing well, and March orders align with seasonal expectations.

Company G: Orders have been relatively stable, with many large downstream clients, and a high proportion of orders settled at average prices, limiting the impact of copper price fluctuations. All downstream sectors are performing well, and NEV orders have remained consistently stable.

Company H: Downstream clients are primarily in the home appliance sector, and enamelled wire orders are strong. Most machines are operating at full capacity, and inventory has significantly decreased. The high operating rate is expected to continue throughout March.

Company I: March orders are acceptable. In addition to strong orders in traditional sectors, orders for micro-motors and motors used in humanoid robots are also increasing.

Overall, the enamelled wire industry is currently in its traditional peak season, with market performance aligning with expectations. According to company feedback, most enamelled wire companies have a high order saturation rate, with leading companies exceeding 90%, and some even surpassing 100%. The operating rate of active machines remains at a high level of over 90%. From a sectoral perspective, orders in the home appliance and NEV fields are experiencing robust growth, serving as the main drivers of enamelled wire consumption. Additionally, orders in power transformers, industrial motors, and power tools are also performing well. Although copper price fluctuations have some impact on demand, the overall effect on orders is limited. The enamelled wire market is expected to maintain high prosperity throughout March.