Beijing (Gasgoo)- On March 4, FAW Jiefang, the commercial vehicle arm of FAW Group, signed a memorandum of understanding (MoU) with an Australian dealer in Changchun city, marking a significant step in deepening its expansion into the Australian market.
This collaboration aligns with FAW Jiefang's "SPRINT2030" globalization strategy, further strengthening its international presence.
Australia serves as a key market of FAW Jiefang's global strategy, particularly in the road transport sector, where market capacity is substantial. The partnership is expected to enhance FAW Jiefang's presence in the region, leveraging its brand advantages to establish a comprehensive service and support system. The company aims to ensure that local customers receive professional and efficient service.
In December 2024, FAW Jiefang unveiled its "SPRINT2030" global strategy, outlining its roadmap for future marketing efforts and development. The company plans to achieve annual sales of 330,000 vehicles in 2025 (+27% YoY), including 80,000 units in overseas markets and 46,000 new energy vehicles (NEVs).
The "SPRINT2030" strategy sets ambitious goals for 2030, targeting annual global vehicle sales of 500,000 units, with 180,000 units from overseas markets, accounting for 36% of the total.
