Shanghai (Gasgoo)- During the MWC 2025, Lu Weibing, Partner and President of Xiaomi Group, unveiled the company's global market expansion roadmap for its automotive division, announcing that Xiaomi EV plans to officially start overseas market deployment in 2027.
Mr. Lu emphasized that Xiaomi's primary strategy is to solidify its position in the Chinese market first. As an indigenous automaker, failing to establish a strong foothold at home would make international expansion significantly more challenging. Therefore, Xiaomi EV's current focus is on deepening its presence in China before launching its global operations in 2027.
He also highlighted the extensive groundwork required for automobile globalization, including product adaptation, regulatory compliance, and policy considerations across different markets. These complexities necessitate meticulous planning and execution.
Beyond its electric vehicle expansion, Xiaomi is accelerating its global retail strategy, aiming to open 10,000 MiHome retail stores worldwide over the next five years. This initiative is designed to extend the Xiaomi ecosystem to a broader consumer base, enhancing brand visibility and supporting the global rollout of Xiaomi smartphones, EVs, and IoT products. The move underscores Xiaomi's long-term commitment to expanding its international footprint across multiple industries.
In February 2025, Xiaomi SU7 model's deliveries once again surpassed 20,000 units, marking its fifth consecutive month to exceed this delivery mark. As of today, Xiaomi EV has cumulatively delivered over 180,000 vehicles.
On the new product launch front, on February 27, 2025, Xiaomi held a new product launch event in Beijing, officially putting the mass-produced unit of the Xiaomi SU7 Ultra model onto the market with a guidance price of 529,900 yuan.
During the event, Xiaomi's Chairman and CEO Lei Jun announced that the production version of the SU7 Ultra would take on the Nürburgring Nordschleife track challenge, after which a Nürburgring Limited Edition would be released at 814,900 yuan.
