Changan Automobile's DEEPAL brand enters Hong Kong market

Beijing (Gasgoo)- On February 14, Changan Automobile announced the official debut of its new energy vehicle (NEV) brand, DEEPAL, in Hong Kong. The flagship battery-electric SUV, DEEPAL S07, is now available for pre-sale in the local market, starting at HKD 248,800.

First-batch deliveries of the DEEPAL S07 in Hong Kong are expected in the second quarter of 2025.

The DEEPAL S07 is the first model from Changan Automobile's DEEPAL brand to enter the Hong Kong market, with sales managed in collaboration with Hong Kong's Dah Chong Hong Motor, a leading motor dealer and distributor with over 50 years of experience in the automotive industry.

According to Changan Automobile, the launch of the DEEPAL S07 marks the beginning of a new electric ecosystem. The company plans to introduce additional NEV models to meet the growing demand for electric mobility in Hong Kong, including DEEPAL's compact SUV S05 and the multi-purpose SUV E07 in the near future.

DEEPAL has committed to investing at least 10% of its annual sales revenue in technological research and development. Over the next three years, the brand aims to launch nine new NEV models globally. Up to now, DEEPAL's reach has already expanded into Southeast Asia, Central and South America, the Middle East, Africa, and Australia.