Chinese short-video platform ‘Douyin’ integrates in-app ride-hailing services

Beijing (Gasgoo)- On January 24, the Chinese version of TikTok, Douyin, officially launched its ride-hailing service, accessible via the "My Wallet" section of the app. Currently, the service features only one provider, "Gaode Taxi" (powered by AutoNavi), but a "more brands coming soon" notice suggests additional mobility providers will join in the future.

Similar to the ride-hailing feature on WeChat, Douyin's platform aggregates multiple service providers. While WeChat primarily promotes DiDi, it also integrates other brands like T3 Go and DiDi's subsidiary, Huaxiaozhu. These platforms support diverse services such as carpooling, designated driving, and freight delivery.  

Douyin's advantage lies in its massive user base and popularity among younger demographics. As of September 2024, Douyin boasted over 600 million daily active users (DAUs). Leveraging its highly interactive platform, Douyin aims to carve out a niche in China's competitive mobility market, which already includes established players like AutoNavi, Meituan, and DiDi.