Shanghai (Gasgoo)- On December 13, Chinese new energy vehicle manufacturer ROX Motor opened its first store in Central Asia, which is located in Kazakhstan, according to a post on the company's WeChat account. The following day, the company inaugurated another store at the Place Vendôme in Qatar, further strengthening its presence in the Middle East after opening stores in Dubai and Kuwait.
The newly opened Kazakhstan store, located along a major urban thoroughfare, integrates functions like user experience, brand showcasing, and vehicle deliveries. The launch highlights ROX Motor's commitment to China's Belt and Road Initiative, contributing to Central Asia's sustainable development through green manufacturing and intelligent technologies.
ROX 01 model; photo credit: ROX
In the evening of December 13, ROX Motor held a special event to launch its ROX 01 model in Kazakhstan.
On December 14, the ROX 01 officially hit the Qatari market, alongside the grand opening of the new store.
Located in the Place Vendôme, Qatar's largest and most luxurious shopping mall, the Qatar store provides a prime platform to connect with high-end local consumers, offering them a premium and comfortable environment to explore ROX Motor's latest vehicles.
In October this year, ROX Motor opened its first store in the Middle East, which is located in Dubai, laying a solid foundation for market launch of ROX 01 in Qatar.
The opening of the Qatar store drew widespread attention, with coverage from over 20 leading local media outlets. Ahead of its launch, the store had already received more than 100 orders for the ROX 01.
At the Auto Guangzhou 2024, ROX signed cooperation agreements with partners from Iraq, Jordan, Oman, and Libya, officially launching the layout of sales channels and customer service systems in these key markets.
Since its debut at the Auto Moto Show 2024-Abu Dhabi in April this year, ROX has established sales and service networks spanning over 20 countries, including the UAE, Qatar, and Kazakhstan, in the Middle East, Central Asia, Africa, Southeast Asia, and Latin America.
