Beijing (Gasgoo)- Under the framework of China's Belt and Road Initiative, Great Wall Motor (GWM) is strengthening its foothold in Brazil through extensive collaboration with local government bodies, supply chains, and other stakeholders.
On November 26, GWM's president of overseas business Shi Qingke met with Brazilian President Luiz Inácio Lula da Silva to discuss the development of the new energy vehicle (NEV) industry and future cooperation. President Lula assured full support for GWM's growth plans, while Mr. Shi announced that GWM's Brazil plant is set to begin production by mid-2025.
Days earlier, Mr. Shi also held discussions with São Paulo Governor Tarcísio de Freitas and Secretary of Economic Development Jorge Lima, focusing on factory operations and localization strategies. Governor Freitas pledged to support the plant and surrounding industries, emphasizing São Paulo's strategic role in advancing the NEV sector. Mr. Shi highlighted plans to enhance the local supply chain and create over 700 jobs in the region.
Since entering Brazil in 2022, GWM has expanded its dealer network to 88 outlets, covering key cities and regions. It has committed to invest over 10 billion BRL (approximately 11.5 billion RMB) over the next decade to deepen local industry ties, specifically in the electrification and intelligent fields, and cement its leadership in the Brazilian NEV market.
GWM is also upgrading its Iracemápolis plant to become Brazil's first NEV-focused complete vehicle factory. Once completed, the smart, digitized factory will deliver high-quality NEVs tailored to the local market. Additionally, GWM plans to launch over 10 NEV models in Brazil under its Haval, Tank, and Ora brands, further diversifying its product offerings.
