Beijing (Gasgoo)- VOYAH, a premium new energy vehicle (NEV) brand under Dongfeng Motor, recently partnered with European car rental company Drivalia to provide the VOYAH FREE as official vehicles for Olimpia Milano, the well-known Italian professional basketball team.
During the delivery ceremony, 25 VOYAH FREE vehicles were delivered to the team, offering players and coaches a greener, more comfortable, and technologically advanced mobility experience.
This collaboration reflects VOYAH's ambition to build a high-end global brand image through cross-sector partnerships. By integrating its vehicles into European sports culture, VOYAH aims to connect with European users, presenting itself as a premium NEV brand that blends Chinese elegance with international style.
Since its founding, VOYAH has pursued a global development strategy, progressively expanding into European markets. Starting in 2022 with its Nordic debut, the brand has accelerated its international presence this year.
VOYAH has been particularly active in Italy. In April, the company officially entered the Italian market, drawing attention at Salone del Mobile. In September, the global version of the VOYAH Courage premiered in Turin, Italy's automotive capital, where it led the parade at the Turin Auto Show.
