FAW Group opens first direct-operated Hongqi Experience Center

Beijing (Gasgoo)- On October 27, FAW Group's first direct-operated Hongqi Experience Center opened for business in Foshan, Guangdong Province. This facility reflects FAW's commitment to strengthening its customer connections and expanding Hongqi's service touchpoints.

The new facility will serve as a model for future direct-operated sites, enhancing customer experience and offering a comprehensive range of services, including vehicle sales, after-sales, car rentals, used car sales, and cultural experiences centered on the Hongqi brand.

The opening of the new center aligns with Hongqi’s recent efforts to reinforce its premium identity on a global scale. Earlier in October, during the 2024 Paris Motor Show, Hongqi announced a partnership with SCABAL, a prestigious European fabric manufacturer.

This collaboration brings together luxury automotive design and high-end fabrics, showcasing Hongqi's dedication to refined craftsmanship and exclusive materials. Products from the "Hongqi x SCABAL" series will soon be featured in SCABAL flagship stores in major European cities such as London, Paris, and Brussels, offering a unique blend of Eastern and Western luxury aesthetics to European clientele.