Shanghai (Gasgoo)- On September 13, Benoit Jacob, a globally renown master of automotive design and a key figure in the electric vehicle (EV) industry, officially joined GAC Group as Global Executive Design Director of the GAC R&D Center. In this role, Jacob will work closely with Zhang Fan, Vice President of GAC R&D Center, to lead the company's design strategy and innovation efforts, aiming to elevate the competitiveness of the products under GAC Group's self-owned brands.
The automaker said, as one of the most influential designers in the automotive world, Jacob will bring a wealth of global experience and visionary design insights to GAC Group. His arrival is expected to inject new vitality into the design of GAC's new energy vehicles (NEVs), further enhancing their position in the global automotive market.
Jacob's decision to join GAC stems from his belief in the potential of Chinese auto brands and his recognition of GAC's innovative approach to design. "Chinese auto brands are rising at an astonishing pace, gaining wide recognition globally. GAC Group is at the forefront of this transformation, and its dedication to design and technological innovation has deeply impressed me," Jacob commented.
Expressing his excitement about the new role, Jacob said, "I am thrilled to join GAC Group. I've long been watching Chinese auto brands and have been captivated by GAC's vision. Together, we will create groundbreaking achievements and develop inspiring, forward-thinking products for global consumers."
Jacob is known for pioneering the concept of Smart Surfaces, an innovative design philosophy that redefines the aesthetics of electric vehicles, especially in an era where traditional grilles are no longer necessary. He has emphasized the need for innovative forms that convey a car’s emotions through design, creating a visual language that resonates with users.
In the age of intelligent driving, Jacob also highlights the changing demands of interior design. He believes that traditional design principles can no longer meet the expectations of users who desire more spacious and flexible interiors. Redefining luxury, Jacob views it as an experience crafted through digital technologies and smart features, rather than simply relying on premium materials.
Jacob's approach is driving a revolution in automotive design, both inside and out, underscoring the importance of intelligent technologies and digital experiences as core elements for the future.
Jacob started his journey at Renault in 1994, where he worked on iconic models like the Spider, Fiftie concept, and Laguna II. His career took him to Volkswagen in 2001, where he helped establish Audi's concept design studio in Munich, contributing to the design of vehicles such as the Audi R8, Volkswagen Passat, and Lamborghini models.
In 2004, Jacob joined BMW, where he led several significant projects, including the BMW F30 3 Series, F32/F33 6 Series, and F07 5 Series GT. Notably, he was the lead designer for the BMW i3 and i8, models that set new standards for electric vehicles globally and positioned BMW as a leader in EV design.
Jacob later became a key player in the broader EV revolution, holding leadership roles at Byton and NIO, where he continued to innovate and push the boundaries of design for electric vehicles.
