Beijing (Gasgoo)- Dongfeng Motor's MHERO luxury new energy off-roader brand took a crucial step in its global strategy on April 12, as its first product, the MHERO 917, was officially launched in Zurich, Switzerland, with a price of 148,990 Swiss francs (equivalent to 1.18 million yuan). 

This event highlights Dongfeng's firm determination to deepen its strategic layout in the European market. By entering the European market, MHERO will provide European consumers with high-quality automotive products and services.

With the global economic integration continuously deepen and the competition in the international automotive market becoming increasingly fierce, globalization has become a major trend in automakers’ development strategies. As a Chinese luxury new energy off-road brand, MHERO keenly recognizes the enormous potential of overseas markets and regards global strategy as a crucial support for high-quality corporate development. 

The successful launch of the MHERO 917 in Switzerland will significantly enhance MHERO's influence and competitiveness in the international market, deepen international consumers' awareness and trust in the MHERO brand, and be crucial to enhancing brand value and international presence.

Currently, the MHERO 917 has successfully obtained the EU’s ECE and the Middle East’s GSO vehicle certifications, and is undergoing long-term road testing in target markets worldwide to ensure its applicability and stability in different regional environments.

In addition, MHERO has also established a rapid service response mechanism and system in overseas markets to provide more convenient and efficient after-sales service and user experience.