NIO Confirms Second Brand Named LeDao, First Product Set to Launch in Q3

Published: Mar 15, 2024 09:41

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NIO's second brand named LeDao, the first product will be launched in the third quarter. On March 14th, according to media reports, NIO's second brand has been named LeDao, and NIO has confirmed the name. Li Bin said that the new brand symbolizes "family happiness and household management". On the same day, a blogger posted the first real car picture of NIO's second brand without any camouflage. The car's tail badge shows that the model is named "LeDao L60". It is understood that NIO's second brand will target the household market with a price range of 200,000 to 300,000 yuan. The brand will be released in the second quarter of this year, and the first product will be launched in the third quarter, with delivery in the fourth quarter.

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