Every Can Counts has recently announced an exciting new partnership with one of the UK's leading brewers, Molson Coors Beverage Company. This collaboration marks a significant step for the not-for-profit initiative, which aims to promote the recycling of aluminium drink cans.
About the partnership
Under this partnership, Molson Coors, renowned for producing popular brands such as Carling, Coors, and Madrí Excepcional, will work closely with Every Can Counts, drink can manufacturers and the wider recycling industry. Together, they will raise awareness about the importance of recycling drink cans, particularly at events and festivals.
Molson Coors will be the first brewer to commit to an annual partnership with Every Can Counts in the UK in a groundbreaking move. By doing so, Molson Coors demonstrates its dedication to supporting the program's core mission of boosting recycling rates. The aim is to inspire and empower individuals to recycle more empty cans, enhancing sustainability efforts at events and festivals across the UK.
In 2021, the brewer took a significant step towards sustainability by eliminating all single-use plastic from its multipacks. Instead, they transitioned to using recyclable cardboard wraps and sleeves. This move reflects their commitment to reducing plastic waste and promoting eco-friendly packaging solutions.
Furthermore, the Coors brand has a rich history of innovation in sustainability. In the 1950s, Coors pioneered the development of the original two-piece recyclable aluminium beer can. This groundbreaking invention replaced the earlier throwaway steel cans, laying the foundation for a circular economy approach to beverage containers. The legacy of Coors' forward-thinking approach continues to inspire environmental stewardship in the industry today.
Outlook for recycled aluminium
As per AL Circle's report, 'Global Aluminium Industry Outlook 2024,' the demand for recycled aluminium has grown steadily during the last decade. Many aluminium producers now offer green aluminium products, which contain more recycled aluminium content and are produced using clean energy.
New recycling methods are being developed across various countries to improve recovery and reduce power consumption. While demand for recycled aluminium remains mainly from the automobile sector, usage is increasing in other industries, including transportation, building, construction and packaging.
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