New energy vehicle companies have started the "upgrade race", and the

Published: Oct 21, 2023 12:06

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New energy vehicle companies have started the "upgrade race", and the industry chain is entering a reshaping stage. According to SMM on October 21, the burst orders brought by the new M7 have successfully stimulated the already very competitive new energy vehicle market. On October 16, the day after the new M7 was launched, Jike announced a limited-time purchase rights and interests for its models. Some regional sales terminals of Ideal Automobile also offered discounts for its L7 and L8 models. Different from the previous "price war", the current new energy vehicle companies are not only competing in price, but also seeking product iteration and innovation, such as the new G9 of Xiaopeng Automobile and the 2023 Lan Tu Dream Home, which have been upgraded systematically in terms of product. Industry insiders judge that if they cannot keep up with the market competition rhythm, they will face the risk of being eliminated at any time.

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