Mitsubishi Expects North American Profitability to Rebound Sharply

Published: May 10, 2023 17:53

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Mitsubishi Motors expects its profitability in North America to improve significantly in the coming year due to reduced incentives, improved exchange rates and strong sales of the Outlander plug-in hybrid crossover. North America is expected to become Mitsubishi's profit engine and second largest market after Japan, and an upbeat outlook in North America will help offset declines in Mitsubishi's business in China and Europe.

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