* ST Zhongtai buys Shanghai Junqu to make a comeback, but the seller is Huang Ximing's Boxun car?

Published: Feb 21, 2022 13:13
* ST Zhongtai buys Shanghai Junqu to make a comeback but the seller is Huang Ximing's Boxun car? A local research and development company in the Shanghai automobile category, which is conducting a large-scale open recruitment, has not only exposed the future business focus of Zhongtai Motors, which has been restructured, but also involved another fallen new car-building power company-Bojun Automobile. A reporter from the Financial Associated Press learned that Shanghai Junqu Automobile is being recruited a few days ago, and this local research and development company in Shanghai has been acquired by Zhongtai Automobile Sun Company Zhejiang Zhongtai Automobile.

A local research and development company in the Shanghai automobile category, which is conducting a wide range of public recruitment, has not only exposed the future business focus of Zhongtai Motors, which has been restructured, but also involved Bojun Automobile, another car-building new power company that has collapsed.

A reporter from the Financial Associated Press learned that Shanghai Junqu Automobile is being recruited a few days ago, and this local research and development company in Shanghai has been acquired by Zhongtai Automobile Sun Company Zhejiang Zhongtai Automobile. The reporter further combed and found that Juninterest car and once held hands with FAW Xiali, Huang Ximing has now left the Boxun car has a strong relationship.

There is a clue to the recruitment information.

"Junqu (Automobile) is Zhongtai New Energy, which is a company." On February 21, the person in charge of recruiting Junqu Automobile gave an affirmative response to the reporter on the phone.

Three days ago, the previously unknown auto research and development company, whose full name is "Shanghai Junqu Automotive Technology Co., Ltd.", posted a large number of recruitment messages on a well-known recruitment platform. involving internal and external decoration design, styling engineering, clay modeler and other positions.

What is more concerned by the industry than the high salary is the introduction of the company in the recruitment information-Zhongtai Automobile (New) is the business main body after the restructuring of Yuanzhongtai Automobile Co., Ltd. through the introduction of strategic partners with rich experience in electric vehicle research and development and mature electric vehicle technology reserves, we will try our best to enter the new energy vehicle market and provide users with high-quality intelligent electric vehicle products and services.

The recruitment message further said, "the company has set up an R & D center in Shanghai Pudong New area (Shanghai Junqu Automotive Technology Co., Ltd.), and has carried out a lot of user research, industry chain research and product planning. Synchronize has the ability to develop cross-platform and multi-vehicle models. At present, Zhongtai Automobile (New) Shanghai Center is recruiting talents for the market, enriching the talent pool and improving the organizational structure. The team size is expected to reach 500 by the end of 2022 and more than 1500 by the end of 2025.

With only more than 200 words, it reveals a huge amount of information-Juninterest has been acquired by Zhongtai, the future business focus of Zhongtai will be in the field of intelligent electric power, and there are mature technical products in reserve, and new products may be released in the near future.

The industrial and commercial information confirms the truth of the above-mentioned Juninterest automobile related person's statement. Tianyan check App shows that Junqu Automobile, which was founded in August 2020, has completed the industrial and commercial change on February 11 this year, and its shareholders have been changed from natural persons Wu Yunfei and Lu Xia to Zhejiang Zhongtai Automobile Manufacturing Co., Ltd. Equity penetration shows that the latter is the wholly owned grandson of * ST Zhongtai, which has just been restructured.

Why Junqu?

It is not difficult to understand that the focus of future business will be on the burgeoning smart electric circuit, but why should Zhongtai Motors buy Junqu?

"this is a normal business relationship." For the acquisition motivation, * ST Zhongtai IR department staff's explanation is quite simple.

After combing, a reporter from the Financial Associated Press found that, as Junqu Automobile said in the recruitment advertisement-- introducing strategic partners with rich experience in electric vehicle research and development and mature electric vehicle technology reserves, Zhongtai, which wants to restart the business, urgently needs to make up for its own research and development shortcomings, and even does not hesitate to acquire mature technologies and products through acquisitions.

It is Wu Yunfei, the legal representative and executive director of Junqu Automobile, who "lifted the Boxun car out of the water". Industrial and commercial data show that Wu has a very close relationship with Huang Ximing, founder of Boxun Automobile, and there is Huang Ximing behind all the six companies in which he serves as senior executives.

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In 2016, Huang Ximing's Boxun car was founded, and three years later, in October 2019, Boxun and FAW Xiali, a joint venture company in Tianjin, won the production qualification.

In April of the same year, Boxun announced that it had created three highly flexible and expandable platforms with i-SP, i-MP and i-LP, and dozens of models covering A, B and C market segments would be derived in the future, and two new cars would be released at the same time. According to the plan, its first model, the iV6, is scheduled to be mass produced in Tianjin at the end of 2019 and delivered in the first quarter of 2020.

Like other new car-building powers that have fallen in recent years, after four glorious years, Huang Ximing chose to "get out of the car" in June 2020 in the form of a public message.

However, when Boxun was in trouble, Huang Ximing left behind to transfer Bergshire's relevant technology assets to the newly established Weiqi Automobile in an attempt to make a comeback.

"although there is no clear evidence of the relationship between Weiqi and Junqu, the special relationship between Wu Yunfei and Huang Ximing is illustrative." In the eyes of industry insiders who spoke on condition of anonymity, Zhongtai Automobile's acquisition of Junqu values the products and technologies that have been initially formed in Boxun.

Data Source Statement: Except for publicly available information, all other data are processed by SMM based on publicly available information, market communication, and relying on SMM‘s internal database model. They are for reference only and do not constitute decision-making recommendations.

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