The second Generation of Real Estate behind the EDG Carnival

In the early morning of November 7, the Chinese team EDG beat South Korea's DK, thousands of miles away in Iceland and finally won the League of Legends S11 global championship trophy.

Domestic live streaming platforms and offline shopping malls have been ignited by the EDG championship night one after another.

Many netizens sighed that the ununderstood youth was finally rectified at this moment, and Ye Qing returned.

The emergence of EDG is a symbol of the gradual maturity of e-sports 's industry. Wang Yang, senior partner of Xinpan Capital and president of e-sports plate, told Wall Street that his vision for e-sports industry is that as the market gradually matures, e-sports will be closer to the traditional sports model, and participation in watching games will become a way of life, thus transcending the life cycle of the game itself.

This is also the wish of most e-sports people, so that e-sports is no longer just a game.

With e-sports on the list of official events in the Asian Games, e-sports will also have a chance to play the national anthem at next year's Hangzhou Asian Games.

The man behind EDG also surfaced. The EDG investor is Guangzhou Chaojing Investment Co., Ltd. (Chaojing Mutual Entertainment), which is controlled by Zhu Yihang. The Edward, in EDG's full name EDward Gaming is Zhu Yihang's English name.

At the same time, Zhu Yihang is also the son of Zhu Mengyi, founder and former chairman of Hesheng Innovation and Exhibition Group.

A person familiar with Zhu Yihang said, "Yihang never liked real estate. Lao Zhu gave the group's high cash flow business, such as high speed and railway, to Yihang." In Hesheng, Yihang is also the second largest shareholder. "

According to industrial and commercial data, Zhu Yihang owns 100% of Guangdong Zhujiang Investment Management Group (Zhujiang Investment) through its Guangdong Hanjian Holdings. And through Pearl River Investment 100% holding Guangdong Huaxia Electric Power Development, Guangdong Pearl River Highway and Bridge Investment, Guangdong Huaxia Energy Investment, Guangdong Pearl Investment Asset Management, Guangdong Super Competition Investment and other six main bodies.

Zhu Yihang also holds an 18.14% stake in Hesheng Innovation and Development Group through its Yuanfu Investment, making it the second largest shareholder. Zhu Mengyi holds a 53.26% stake in Hesheng Chuangzhang through his Xinda Real Estate. After Zhu Mengyi lived in seclusion last year, Zhu Jierong went to the stage to serve as the legal person of Hesheng Chuangzhang.

In January this year, Pearl River Investment also took a controlling stake in Hechuang Automobile (formerly Guangdong Xilai Automobile) through Guangdong Pearl Investment Asset Management, officially entering the field of new energy vehicles.

As a result, Hesheng Chuangzhang has become the third real estate enterprise of cross-border new energy vehicles after Evergrande and Baoneng.

This seems to be another familiar script, an alternative investment map for the rich second generation of real estate who do not want to take over the family business.

Roughly speaking, many of the rich second generation in China, especially in the real estate circle, have wanted to get rid of their parents to start their own businesses. In the field of e-sports alone, the rich second generation who devoted themselves to the game League of Legends has no less than two hands. Behind the IG team that won the championship in 2018 is Wang Sicong, the OMG team is owned by Hou Geting, the son of Hou Jianfang, a young eagle farming and animal husbandry group, and the V5 team is owned by he Youjun, the son of the king of gambling, and so on.

It's just that most of them are similar to the script of "National husband" Wang Sicong. E-sports stays more on his hobbies. Finally, with the failure of other investments and no continuous capital investment, e-sports 's team also turns around and sells it to others. Or just go down.

Zhu Yihang's story is obviously more yuan, although the focus is not on real estate, but there is a lot of linkage with the real estate business.

Before the start of the finals yesterday, Pearl River Investment also set up a flag, "send a house if you can win the championship, one apartment for each team member". Then I didn't forget to do some marketing in the comment area, "who doesn't want to be a neighbor with our EDG?"

The marketing of Z03, a new energy vehicle owned by Pearl River Investment, has also followed the trend: EDG Champion car, Co-Chuang Z03. The video released at the same time is the appearance of EDG members and Co-Chuang Z03.

The marketing of EDG winning the championship is like Xu Jiayin, the boss of Evergrande who also spent a lot of money to win the AFC Champions League a few years ago.

Zhu Yihang not only does the business of e-sports Club, his Super Competition Group, but also set up a competition platform with Hesheng Chuangzhang to lay out industrial investment.

In January this year, Chaojing landed a "Shanghai International Xinwen Electronic Competition Center" in Minhang, Shanghai. It is said that the first phase of the project will invest more than 5 billion yuan, and a further 10 billion yuan will be invested in the follow-up. The project will be put into operation in 2024 and will be the new base for the EDG team.

The project, with a floor area of more than 500000 square meters, is a theme cultural park that includes stadiums, hotels and retail.

Industry + real estate, a very familiar recipe. Make use of the industry to apply for land, Evergrande, Baoneng, Jindi. That's what developers are doing. It's just that there was no e-sports Industrial Park before.

All of a sudden, a tacit understanding has been formed between Zhu Yihang, who "does not love real estate" and real estate.