According to the official website of the State Administration of Market Supervision and Administration, a fine of 2.5 million yuan was imposed on three automotive chip distributors, Shanghai Jite Electronics Co., Ltd., Shanghai Chengsheng Industrial Co., Ltd., and Shenzhen Yuchang Technology Co., Ltd., in accordance with the law.
In the next step, the General Administration of Market Supervision will continue to pay close attention to the price order in the chip field, strengthen price monitoring, severely crack down on illegal acts such as hoarding and driving up prices, and maintain a good market order.
Increase the price by 40 times! Independent pricing ≠ arbitrary pricing
According to the "answering reporters' questions on Automobile Chip cases" issued by the General Administration of Market Supervision, there are individual illegal traders and hot money groups in China who maliciously rush to buy chips, hoarding and driving up prices, resulting in a continuous rise in the prices of some automobile chips, some by 3-10 times and others by 30-40 times, seriously affecting the orderly production and healthy development of China's automobile industry.
After investigation, three distribution companies, Shanghai Jite, Shanghai Chengsheng, and Shenzhen Yuchang, substantially increased prices to sell some automotive chips, such as chips with a price of less than 10 yuan, which were sold at a high price of more than 400 yuan, an increase of 40 times. On the other hand, under the condition of balanced supply and demand, the price increase rate of automotive chip traders is generally 7%, 10%.
The above-mentioned enterprise acts violate the provisions of Article 14 of the Price Law of the people's Republic of China that "operators shall not commit the following improper price acts: (3) fabricate and spread price increase information, bid up prices, and promote excessively high commodity prices", it constitutes "using other means to bid up prices," as referred to in paragraph 1 (3) of Article 6, paragraph 1, of the provisions on Administrative penalties for Price violations, The illegal act of promoting the price of commodities to rise too fast and too high.
The General Administration of Market Supervision said that in this case, the three distribution companies took advantage of the imbalance between supply and demand of China's car chips and substantially increased prices to sell car chips when the purchase price was basically stable. Because there are no chips available, downstream auto parts enterprises are faced with the risk of compensation for breach of contract, so they have to accept high quotations from the parties concerned. This kind of substantial price increase by distribution enterprises not only fails to increase product supply and alleviate the contradiction between supply and demand, but also creates tension, resulting in panic stock preparation by spare parts manufacturers, car companies, and other links, further aggravating the imbalance between supply and demand, driving prices too fast and rising too high, disturbing the market price order.
In addition, the General Administration of Market Supervision said that research and law enforcement inspections found that some companies had the misconception that independent pricing was equated with arbitrary pricing. For commodities with market-regulated prices, operators shall set prices on the basis of production and operation costs and market supply and demand, but they should not only emphasize market supply and demand without considering the cost of production and operation. Enterprises should follow the pricing principles of fairness, legality and good faith, and set a reasonable price. At the same time, the operator's price behavior, that is, pricing strategy, price marking and price means used, are all regulated by the market supervision department.
From the bottom of three automotive chip distribution companies
According to Tianyan check information, Shanghai Jite Electronics Co., Ltd. was established on November 18, 2008, with a registered capital of 10 million yuan and Xu Shurong as its legal representative. Among them, Xu Shurong holds 60% and Yang Feng holds 40%.
The company's business scope includes: electronic products, electronic components, instruments, chemical products (except dangerous chemicals, monitoring chemicals, fireworks and firecrackers, civil explosive articles, precursor chemicals), computers and accessories wholesale and retail.
Shanghai Chengsheng Industrial Co., Ltd. was established on January 27th, 2006. its registered capital is 2 million yuan and its legal representative is Shen Yubing. At the same time, Shen Yubing is also the legal representative of Jiangsu Xindingyilan Electronic Technology Co., Ltd. Among them, Shen Huangli holds 87% of Shanghai Chengsheng, while Shen Yubing holds only 13%. The company's products include: power chip, interface chip and so on.
"Science and Technology Innovation Board Daily" reporter through combing found that Shanghai Chengsheng customers include: Changzhou easy Control Automotive Electronics Co., Ltd.
Shenzhen Yuchang Technology Co., Ltd. was established on June 4, 2018 with a registered capital of 10 million yuan and Zhao Ming as its legal representative. Tianyan check information shows that Hubei Dongjun Automotive Electronics Technology Co., Ltd. is a major shareholder in Shenzhen Yuchang, with a shareholding ratio of 100%.
Hubei Dongjun Automotive Electronic Technology Co., Ltd. is jointly owned by Hubei Yijiatong Technology Co., Ltd. and Hubei Dongjun Industrial Group Co., Ltd., of which Yijiatong Technology holds 51% and Hubei Dongjun Industry holds 49%.
A reporter from Science and Technology Innovation Board Daily noted that in Hubei Yijiatong Technology Co., Ltd., Li Shufu, chairman of Geely holding Group, holds 70 per cent, and Shen Ziyu, CEO of Yijiatong Technology, holds 30 per cent.
This means that, through layers of equity penetration, Shenzhen Yuchang's suspected actual controller is directed at Li Shufu.
In response to the above situation, Geely responded to the reporter of Science and Technology Innovation Board Daily that "Zhejiang Geely holding Group Co., Ltd. has no investment relationship with Shenzhen Yuchang Technology Co., Ltd."
How to deal with the "lack of core"?
At present, the impact of chip shortage has spread from the upper reaches of the automobile industry chain to the sales end.
According to CAM automotive consulting information, "as the intelligent network connection is still in the rising stage, the impact of high-end chips is relatively small, but the phenomenon that the supply of middle and low-end MCU falls short of demand, resulting in a shortage of two core modules of on-board computer, ESP and ECU." And car companies are also constantly reducing production, terminal concessions are also showing a shrinking trend. "
At the same time, there are individual illegal traders, hot money groups maliciously rush to buy chips, hoarding, bid up prices, resulting in some car chip prices continue to rise.
In this regard, in August this year, the General Administration of Market Supervision set up a special case team to strengthen price monitoring and find out clues in an all-round way. According to a survey conducted by the General Administration of Market Supervision, since the beginning of this year, the price of chips sold by automotive chip manufacturers and authorized agents has risen by 10%, 15%, and individual chips by 50%. There are individual distribution enterprises take advantage of the opportunity to maliciously snap up shortage chips, substantially increase the price sales, bid up prices, and make high profits.
Ye Shengji, chief engineer and deputy secretary-general of the China Association of Automobile Manufacturers, said earlier, "due to the current shortage of automotive chip supply, recovery cycle and other information is not clear, there are chip distributors hoarding goods in the market, asking for exorbitant prices." At the same time, enterprises also choose to hoard a large number of goods and increase chip inventory to resist future risks, further aggravating the current chip shortage predicament. "
Automobile chip is an important component in automobile manufacturing industry. According to statistics, an ordinary car needs more than 200 chips, while new energy vehicles need at least 500.
"the biggest shortage in the automotive industry right now is the MCU chip. As long as the lack of a (chip), it will affect the production of the whole vehicle. " Some people in the industry analyzed and said to the reporter of Science and Technology Innovation Board Daily.
The industry insiders further analyzed to the "Science and Technology Innovation Board Daily" reporter that "the difficulty of vehicle specification-level certification and the compatibility with the development framework of the whole vehicle factory all need to be overcome." At the same time, the automotive chip customer certification cycle is long, high reliability requirements, in the capital, talent and other aspects need more long-term investment. " This means that the localization of automotive chips is currently facing many problems.
Recently, the China Automobile Circulation Association said that the impact of the chip shortage is more lasting and serious than expected. Among them, the recovery of production capacity of luxury and joint venture brands is slow, there is a structural lack of dealer inventory, and the inventory of main models is insufficient, even to the point where there are no cars to sell, and the delivery of orders is delayed. Independent brands can support the inventory accumulation before, but the main selling models of the head manufacturers are also gradually facing the situation of out of stock, and orders are overstocked.
"the short-term shortage of chips under the influence of the epidemic and other factors has exposed China's deficiencies in the reserve of key core technologies and the control of the supply chain." Ye Shengji, chief engineer and deputy secretary-general of the China Association of Automobile Manufacturers, said, "these problems and difficulties need to be dealt with jointly by vehicle and spare parts enterprises, including relevant scientific research institutes and colleges and universities."
"at present, the problem of core shortage is still serious, and the stock preparation cycle is about 70 weeks," a senior industry investor in the semiconductor industry told Science and Technology Innovation Board Daily. "
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