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Ningbo Gaofa belongs to the auto parts manufacturing industry, mainly as a first-class matching supplier of vehicle manufacturers to supply its supporting products directly. Ningbo Gaofa specializes in the research, development, production and sales of automotive variable speed control system and acceleration control system. The main products include automotive variable speed control system assembly, electronic throttle pedal, car cable and so on.
From the perspective of the overall competition pattern of the industry, foreign capital controls most of the market share of auto parts sales in China, domestic parts sales revenue accounts for a low proportion of the whole industry, and auto parts manufacturers with foreign background account for most of the whole industry. Ningbo Gaofa as an independent brand supplier, product gear manipulators and electronic throttle pedals rank first in the production and marketing scale of independent suppliers in the subdivision industry; the product market has achieved almost full coverage of independent brand vehicle factories.
Due to the impact of the epidemic in the first half of 2020, the base of the automobile market was low, and the automobile market rebounded in the first half of 2021. In June, due to the shortage of automotive chips, rising prices of raw materials and other adverse factors, China's automobile production and sales showed a year-on-year decline. The details are as follows: from January to June, automobile production and sales completed 12.569 million and 12.891 million respectively, an increase of 24.2% and 25.6% respectively over the same period last year. The production and sales of passenger cars completed 9.84 million and 10.007 million respectively, an increase of 26.8% and 27% respectively over the same period last year. The production and sales of commercial vehicles completed 2.73 million and 2.884 million respectively, an increase of 15.7% and 20.9% respectively over the same period last year. From January to June, the production and sales of new energy vehicles completed 1.215 million and 1.206 million respectively, a two-fold increase over the same period last year, with a strong growth momentum.
In the first half of this year, Ningbo Gaofa actively adopted the product market expansion way of "taking noodles with points" and "promoting points with noodles", constantly expanding new customers and growing customer base. The excellent customer group of Ningbo Gaofa provides a guarantee for the company's long-term sustained and stable development.
At the same time, Ningbo Gaofa continues to increase investment in research to improve and optimize the production process, using semi-automatic or automated equipment and production lines to comprehensively improve production efficiency and maintain the company's "low-cost, light-asset, high-efficiency, high-quality" operation. On the premise of ensuring the quality, Ningbo Gaofa continuously optimizes the production organization and process, strictly controls the production cost and management expenses, and makes the products have high market competitiveness.
In addition, Ningbo Gaofa closely tracks the development of the industry, clarifies the market competition pattern, defines the product market positioning, adheres to the market positioning of import substitution, and keeps up with the pace of the market. adhere to the "reliable quality, thoughtful service, punctual delivery, cost-effective" to open up and occupy the market, actively expand the product field, seize the opportunity to extend to the upstream and downstream of products and gradually realize the layout of the middle and high-end market.
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