On May 11th, the Federation released its April passenger car production and sales figures. Data show that wholesale sales of narrow passenger cars in April were 1.659 million, up 10.5 per cent from a year earlier and down 9.8 per cent from March. In the first four months of this year, wholesale sales of narrow passenger cars totaled 6.676 million, up 54.3 per cent from a year earlier, but down 1 per cent from 2019.
According to the analysis of the bus Association, due to the cancellation of inventory assessment by some manufacturers, inventory continued to decline in April, and due to the better control of the epidemic in Europe and the United States, the overall export performance of Chinese passenger cars was relatively stable in April. The above reasons contributed to a steady increase in wholesale passenger car sales in April compared with the same period last year.
At the same time, the ranking of the top 10 wholesale sales of narrow passenger car manufacturers in April has changed again compared with March. Among them, the most obvious change is that Changan Automobile continues to move forward, second only to North and South Volkswagen in April, while SAIC GM moved from second place in March to seventh place in April.
FAW-Volkswagen took the lead, Changan entered the top three
Judging from the ranking of wholesale sales of passenger car manufacturers in a narrow sense in April, FAW-Volkswagen is still in the top position. Its wholesale sales reached 151000 in April, down 6.6 per cent from a year earlier, but still ahead of SAIC-Volkswagen in overall volume. The industry believes that in the past two years, under the stable operation of Audi, Volkswagen and Jetta brands, FAW-Volkswagen has maintained a relatively good momentum of development, but also has a higher market share in the domestic passenger car market.
Compared with FAW-Volkswagen, SAIC-Volkswagen slowed down, but its wholesale sales rose to the second place in the narrow passenger car market in April, achieving relatively good results in the rankings for nearly half a year.
In the context of the growing shortage of chips in the industry, some SAIC-Volkswagen models were halted in the first quarter, which continues and affects the overall performance of SAIC-Volkswagen sales in April to a certain extent. In terms of product types, SAIC-Volkswagen will mainly promote ID. this year. Series of new energy products. At this stage, SAIC Volkswagen has launched the first ID. ID.4X, a series of models, will also launch a seven-seat pure electric SUV ID.6X. Yu Jingmin, who has just taken over as SAIC-Volkswagen sales and Marketing Executive Deputy General Manager and General Manager of SAIC-Volkswagen Automobile sales Co., Ltd., has said that SAIC-Volkswagen ID series products will quickly exceed a thousand in sales. But even so, the contribution of this series to SAIC-Volkswagen's overall sales is still limited. Therefore, it is very difficult for SAIC-Volkswagen to have a sharp rebound in sales in a short period of time.
Changan Automobile entered the top three in the narrow sense of passenger car manufacturers' wholesale sales in April, which makes people staggered at its rapid development speed, but also can not help but ponder the driving factors behind it. Admittedly, the sustained high growth of Changan Automobile is inseparable from the powerful assists of the CS75 series. In terms of monthly sales, Changan CS75 series models have exceeded the 30, 000 mark for many months in a row, making it a strong competitor to the miraculous car "Harvard H6". In addition, Huanxin Changan CS55PLUS and Escape PLUS and other models are also showing their exuberant vitality, growing into the backbone of Changan Automobile.
If the refreshing of Changan CS series and Yizheng series is aimed at users with consumption upgrading needs, then UNI series is for the young users of Z era by virtue of intelligent and forward-looking design. Now, UNI-T has grown into a powerful supplement to Changan Automobile beyond the CS series, and the newly launched UNI-K will also be effective.
In addition to Changan brand passenger car renovated products to attract the attention of more young users, the Auchan brand complements Changan brand by virtue of its higher performance-to-price ratio. For example, the Auchan X5, which starts at 69900 yuan, is selling well as soon as it is launched. now the monthly sales are basically stable at more than 10,000 units.
Geely is sound, SAIC GM's wholesale sales are shrinking.
Geely ranked just behind Changan Motor in April and ranked fourth in the narrow passenger car sales list. According to Geely's official statistics, it sold more than 100000 vehicles in April, reaching 100300, of which the Lecker brand contributed 19000.
The first batch of 2000 blind bookings of Xingyue L launched at this year's Shanghai Auto Show.
Today, Geely is in a period of product transformation and adjustment. This year, Geely will comprehensively move towards the "4.0 comprehensive architecture car-building era". In addition to the existing main models such as Boyue, Dihao, Xingrui and other products continue to be popular, the new model Xingyue L also has great growth potential in the future. In addition, since the official launch of the polar krypton brand on April 15, the first model, polar krypton 001, has been ordered, and the brand is expected to stimulate some potential in the high-end pure electric market.
Compared with the second place in March, SAIC GM unexpectedly fell to seventh in April in the ranking of narrow passenger car wholesale sales. SAIC GM sold 81000 vehicles wholesale in April, down 26.7 per cent from a year earlier, according to FAW statistics. However, SAIC GM's terminal retail sales reached 116000 units, up 13.6 per cent from a year earlier, according to the April retail sales of narrow passenger cars counted by the car Federation. The Global Automotive Research Institute believes that the contrast in the sales figures may mean that SAIC GM took the initiative to help dealers digest "inventory" in April.
Cui Dongshu, secretary general of the bus Federation, also pointed out that in order to reduce the pressure on dealers, some manufacturers cancelled the inventory assessment of dealers this year. At the end of April, manufacturers' inventory decreased by 1000 vehicles, and channel inventory decreased by 60, 000 vehicles. SAIC GM, which is in the period of product structure adjustment, is actively reducing the inventory pressure of dealers, but also continues to launch new products. For example, the Buick brand released three new cars on the eve of this year's Shanghai Auto Show, namely, the new Buick Onkway Plus Avia, the new Buick Veyron Pro and the Weilang Pro GS; Cadillac, which also opened the prelude to electrification with an intelligent pure electric concept car, the LYRIQ,.
The performance of the Japanese system led by Dongfeng Nissan is relatively steady.
Dongfeng Nissan was at the bottom of the narrow ranking of wholesale sales of passenger car manufacturers in March and made a comeback in April. Dongfeng Nissan's wholesale sales in April were 92000 vehicles, up 3.6% from a year earlier, ranking fifth among narrow passenger car manufacturers in April and once again playing a leading role among Japanese brands, according to data from the Automobile Federation.
The new generation Qijun is one of the core models in Dongfeng Nissan's enterprise transformation plan.
In Dongfeng Nissan's product system, Xuanyi is absolutely responsible for sales. In order to change the situation of "Xuanyi" carrying the banner alone, but also to cater to the deep changes in the automobile industry, Dongfeng Nissan is implementing a corporate transformation plan. Among them, the new generation of Qijun will be one of the core models in this transformation plan. The model, which was officially unveiled at this year's Shanghai Auto Show, has a great innovation to the current model in terms of design and configuration, and will further assume the important task of Dongfeng Nissan's sales in the SUV field in the future.
Dongfeng Honda and Guangzhou Auto Toyota also ranked among the top 10 passenger car manufacturers in April. Among them, Dongfeng Honda benefited from the steady performance of CR-V, XR-V and Civic, and its monthly sales also continued to grow steadily, with sales of 82000 vehicles in April, up 10.7 per cent from a year earlier.
Guangzhou Auto Toyota also has lasting best-selling models, such as Camry, Leiling, Hanlanda and so on. At the same time, GAC Toyota is also increasing the introduction of new products following the electrification transformation of its parent company Toyota. At this year's Shanghai Auto Show, Toyota brought two SUV hybrid models, one is the new fourth-generation Hanlanda, and the other is the Crown Lufang. Among them, the brand-new fourth-generation Hanlanda is a refurbished product of GAC Toyota's current Hanlanda, which is equipped with a hybrid system composed of 2.5L engine and motor. In addition, the high-performance version of Weilanda, which went on sale in early May, is the first plug-in hybrid SUV, under GAC Toyota, marking the intensification of GAC Toyota's transition to electrification.
In addition to the above-mentioned car companies, SAIC GM Wuling and Great Wall Motor entered the top 10 list of narrow passenger car manufacturers' wholesale sales in April. Among them, SAIC GM Wuling passenger car sector sold 77000 vehicles in April, a year-on-year increase of 82.4%. Behind this sales rate is Wuling Hongguang MINIEV, after all, it has created a sales myth of more than 270000 vehicles in 270 days on the market.
The Great Wall passenger car sector sold 72000 vehicles in April, up 10 per cent from a year earlier. The all-round development of Great Wall Motor in the field of passenger cars is inseparable from its dual strategy at the technical and marketing levels. With the introduction of the "Lemon platform" and "Coffee Smart driving Strategy", Great Wall Motor has also stepped up its product offensive, among which the WEY Macchiato is the first model of the lemon hybrid DHT platform. In addition, the Harvard dog category, the Euler cat category and the WEY coffee series have gained a wave of attention in marketing after novel product names.
