On March 11, the China Association of Automobile Manufacturers released automobile production and sales figures for February. Based on the ultra-low base of the same period last year, so that the car market in February this year has a relatively good performance, a number of car companies have multiplied growth.
Under the "prosperity" of the car market in February, changes in the pattern of independent brands and the strong performance of Tesla have become one of the few highlights of the car market in February.
The share of independent brands has increased, and the ranking of the top three has changed.
The stabilization and rebound of the market share of independent brands is a major attraction of the car market in February this year. Data show that self-branded passenger cars accounted for 42.9% of total passenger car sales in February, up 0.5 percentage points from the previous month.
"the growth of Chinese brand passenger car sales and the rebound of market share are closely related to the recent rapid growth of Chinese brand leader sales represented by Changan and Geely." Chen Shihua, deputy secretary general of the China Automobile Association, said.
The latest figures from the bus Association also show this point. The data show that in February, independent brands accounted for four of the top 10 domestic narrow passenger car wholesale sales, namely Changan Automobile, Geely Automobile, Great Wall Automobile and Chery Automobile. It is worth noting that Geely, the "independent first brother", has been overtaken by Changan passenger cars. As the top three independent cars, the wholesale sales of Changan Automobile, Geely Automobile and Great Wall Automobile are 104000, 77000 and 74000 respectively.
With the change of ranking, the seating number of models in the market segment has also changed. Among them, the sales of Changan CS75 series reached 33000 in February, surpassing the 32000 of Harvard H6 and becoming the new "magic car" of domestic SUV sales, while Changan Automobile's Yi dynamic series sedan products, with sales of 15000 cars in February, surpassed Geely Dihao's 12000 cars and ranked first among independent-brand cars.
Guotai Junan said in the research newspaper that Changan Automobile began its "third venture" in 2018, recombing the brand structure, accelerating the launch of models, creating high-end sequences, and successively launched CS75PLUS, UNI-T and other models, with obvious power, technology and other upgrades, and continued hot sales, helping to enhance the value of the brand and improve its operation.
However, Geely and Great Wall also have remarkable performance in market segments. Among them, Geely's high-end brand Lecker sold 1.2vehicles in February, double the current sales of Great Wall's high-end brand WEY, while Great Wall's new energy brand Euler sold 7374 in February, nearly twice as many as Geely's new energy models, and Geely sold only 2539 new energy vehicles in February.
"it is too early to judge from the monthly data that the pattern of the top three independent brands will change, but there is no doubt that the comprehensive strength of independent brands that 'better understand' the Chinese market has improved significantly in recent years and will further strengthen the competition with joint venture brands." Some industry analysts said.
The sales volume of Model Y has been successful, and Tesla's market position is difficult to shake for the time being.
Consistent with the sharp decline in overall market sales in February compared with January, the new energy vehicle market increased by-34.8% month-on-month in February, but it was better than-43.5% in the passenger car market, which played a certain role in pulling the overall market.
It is worth noting that there were only three new energy vehicle companies that sold more than 10,000 vehicles in February, namely, 20819 vehicles from SAIC GM Wuling, 18318 vehicles from Tesla China and 10245 vehicles from BYD. Among the new energy vehicle companies that sold more than 10,000 vehicles in January, SAIC passenger cars and Great Wall fell off the list.
Of Tesla's monthly sales of more than 18000 vehicles in February, Model 3 delivered 13688 vehicles, while sales of Model Y, which was just listed on the market, also quickly rose to 4630 vehicles, an increase of 182% compared with 1641 vehicles in January. Previously, the industry expected that domestic Model Y would seize Model 3 sales did not happen.
With the still high sales of Model 3 and the rapid improvement of Model Y, Tesla also became the only new energy brand to achieve positive month-on-month growth in February, which also brought a lot of pressure to the new car-building forces, including Lai Lai, ideal, Xiaopeng and so on.
According to previously released data, sales in February were 5578, down 22.58% from the previous month, while ideal and Xiaopeng were 2300,-57.24% and 2223, respectively, and-63.04%. In addition, Nashi's sales of 2002 cars in February also showed a month-on-month decline, while zero-running cars were less than 1,000.
Although Li Bin, chairman of Xilai Automobile, and he Xiaopeng, chairman of Xiaopeng Motor, both disdained the price reduction behavior at the initial stage of Model Y adjusting the price of domestic models, the reality is that Model Y has indeed had a certain impact on other new energy vehicle brands after it has realized the slope of production capacity.
On March 11, the information disclosure platform of environmental impact assessment of Shanghai construction project showed that the second phase An of Tesla super factory project (phase I) was completed on March 9. Tesla said in his financial results in the fourth quarter of last year that he planned to increase the production capacity of Shanghai super factories to 450000 vehicles this year from the current 250000 vehicles.
The pure electric cars of BBA luxury car companies are fully mass-produced, but lack of bright spots. At the same time, the penetration rate of mainstream joint venture brand new energy vehicles in the mainstream joint venture market is only 1.1%. " Cui Dongshu, secretary-general of the car Federation, believes that this means that new energy vehicles of luxury brands and mainstream joint venture brands are difficult to pose a threat to Tesla at present.
