Recently, Volkswagen Group will make a decision on the future of the Bugatti brand in the first half of 2021. Earlier, there was a steady stream of news that Volkswagen was trying to find a new owner for Bugatti, and the news of the sale first appeared in September 2020, when there were several reports that Volkswagen's boss was considering whether to sell Bugatti to Croatian superrunner Rimac, and a series of measures, such as equity mergers and acquisitions, to eventually help Volkswagen acquire Rimac's electric technology and use it in some of its models.
In February 2021, Oliver Blume, CEO of Porsche and a member of Volkswagen's management committee, said: "A decision on the future direction of Bugatti will be made soon, and this issue should be officially announced in the first half of 2021." And he admitted that "Rimac's electric technology can play a decisive role here, because these Volkswagen groups now need better electric technical support."
However, Oliver Blume also pointed out that Volkswagen is also analyzing some other possible mergers and acquisitions, which means that Bugatti's future is not clear, or it is too early to say that Volkswagen will change Bugatti's hands. From the news available so far, it is only certain that the public is having a heated discussion on how best to continue the development of the Bugatti brand.
Editor's comments:
In fact, from the point of view of technological development, Rimac and Bugatti will be a perfect match. One is the leader of internal combustion engine supercar, the other is the pioneer of electric supercar. Their high-end technology in the field of supercar can cover almost all of today's driving modes. Think about W16 cylinder engine and C_Two 's four-motor technology. If Bugatti and Rimac cooperate in some way, Then Rimac will certainly allow the former to use its own electrification technology, and Bugatti's new car will certainly continue to dominate the industry.
On the other hand, Porsche, owned by Volkswagen Group, also hopes to increase its stake in Rimac to 49% from the current 15.5%, so that when Bugatti is sold to Rimac, Porsche will have a reverse merger, so that Rimac's electric technology can be in its own hands. It is worth mentioning that not long ago, Hyundai Motor Group, including luxury brands Genesis and Kia, is also investing 80 million euros in Rimac, not only to buy shares, but also to accelerate the development of Rimac performance electric vehicles and obtain relevant electric technical support.
So, after Volkswagen has made a final decision on Bugatti's future, let's take a look at how Volkswagen operates its shareholding ratio to subtly change the relationship between Volkswagen, Bugatti, Porsche and Rimac. I'm sure such a partnership will be interesting.
