On January 12th, BMW Group announced its full-year sales in China for 2020. Data show that for the whole of 2020, BMW Group delivered a total of 777379 BMW and MINI vehicles in the Chinese market, an increase of 7.4% over the same period last year, the best sales record since the company entered the Chinese market in 1994.
2020 is the year of BMW's products in the Chinese market, in which the BMW brand launched a total of 17 new products throughout the year, which have contributed to the improvement of the group's sales. Specifically, the total sales of BMW X-Series models for the whole year were 323000, an increase of 12.3% over the same period last year, of which the annual sales of BMW X3 and BMW X5 were about 134000 and 43000 respectively.
In terms of cars, the cumulative sales of the BMW 5-Series are basically the same as in 2019, with more than 170000 vehicles for the whole year, followed by the BMW 3-Series, with annual sales of more than 167000 vehicles, an increase of 28.6% over the same period last year.
In terms of new energy, in 2020, the group delivered about 30,000 BMW new energy vehicles in China and sold nearly 90,000 new energy vehicles in China. Among them, BMW iX3 has been put into production in China and exported to the world, which has opened a new stage of "in China, for the world". BMW IX and BMW i4 will be officially launched in 2021, and by 2023, BMW Group will provide 25 electric models to the global market, half of which are pure electric vehicles.
In order to improve the convenience of electric car owners, BMW is expanding its charging network year by year. By the end of 2020, BMW will provide customers with 300000 public charging piles, including 100000 DC charging piles, covering more than 50, 000 km of highways. In addition, BMW's first integrated lighting and storage energy demonstration station has been completed and put into operation in Beijing.
In terms of intelligent interaction and digital transformation, BMW has more than 7000 information technology professionals worldwide and has set up a "Digital Automobile (Digital Car)" department, which integrates digital-related R & D businesses such as self-driving and driving assistance, Smart + connected and digital services. In the Chinese market, in addition to working with technology companies such as Alibaba and Tencent, BMW also established the first digital company within the BMW group, Lingyue Digital Information Technology Co., Ltd., in 2019, accelerating the digital transformation of its Chinese business. In addition, according to the plan, BMW will set up a joint venture with Chengmai Technology in 2021 to specialize in automotive software development.
Editor's comments:
So far, Mercedes-Benz, Audi and BMW have all announced their sales results in China. Under the influence of the epidemic and the declining car market in 2020, all three have achieved growth against the market, but only the ranking of the three luxury brands shows that the annual sales results of the Mercedes-Benz brand and the Audi brand are 774400 and 726300, respectively. Although the BMW brand has not been specifically announced, according to the sales volume of 33000 vehicles of the MINI brand last year, Mercedes-Benz undoubtedly won the first place, and at the same time, it also opened the gap with BMW and Audi.
In the Chinese market, the Mercedes-Benz brand beat BMW to win the first place in luxury brand sales. are you surprised?
