SMM News: on the evening of October 18, the sixth live broadcast of Gree Electric Appliance's national tour was held in Macao. With the theme of "Chinese style, Haojiang and beautiful life, Xiao Jiao", the live broadcast continued to explore new business type and the new ideas for development under the new situation, and described the quality and new life of the new era. The live broadcast sold 909 million yuan that night. Live broadcast has also attracted a number of Macao enterprises to join, Macau hotel food and accommodation packages, Macao local characteristics of products such as Synchronize online "Gree Dong Mingzhu Store". Under the background of building a double circular economy, "Gree Dong Mingzhu Store" has created the exhibition function of a comprehensive service platform to help Macao specialty products move into the national and even global markets.
In waves of sonorous and forceful drum music, the Macao Lion Dance Troupe gathered at the live broadcast, and the lions stepped on the drums, or jumped, pounced, or turned, vividly and majestically, showing the unique charm of traditional culture. Lion dance culture continues in Macao so far, which not only bears witness to the development process of prosperity here, but also highlights the inheritance of Macao compatriots to the traditional culture of the motherland. On the live broadcast, Dong Mingzhu "dots the eye" for the lion dance, implying that the weather is favorable and the country is prosperous and the people are at peace. At the same time, Macao's "Gree Dong Mingzhu Store No. 1999" has also been officially opened to create an exclusive "quality Home Life Hall" for Macao compatriots.
Different from the past, in the process of this live broadcast, in addition to Gree's full range of household appliances, "Gree Dong Mingzhu Store" also launched a lot of Macao goods on Synchronize. Open the purchase page, wine, pastries, jewelry, backpacks and other 40 Macao quality items come into view, in the live scene, these Macao good things also appear frequently, highly recommended by Gree "cargo officers". With the help of the influence of its own live broadcast and its unique online sales platform, Gree promotes the culture with Macao's characteristics, which not only helps to enhance people's understanding of Macao, but also injects new market vitality into friendly and open Macao.
Since the beginning of this year, the global economic development has been greatly affected by the novel coronavirus epidemic, especially for Macao, which is dominated by gambling and tourism. Under the background of economic pressure, Gree Electric Appliances actively explores new marketing models and injects new vitality into brand development through effective linkage online and offline. Gree Live has entered Macau and brought a new concept of development to Macao. Dai Jianye, director of the Economic Services Bureau of the Macao Special Administrative region, said: "Gree shows us that traditional manufacturing enterprises can also be connected with the wings of the Internet, and we hope that Macao enterprises can also continue to innovate and achieve new development. At the same time, we also hope that more people can come to Macao to learn about Macao's profound and diverse culture, experience the quality products and services here, and feel the charm of the international tourism center. "
In addition to the Macau products online, guests from Macao companies such as MGM, Galaxy, Sands, Wynn, Melco and Lisboa also appeared one after another to promote their own brands with the help of Gree Live platform. At the same time, Gree also joined hands with Macau hotels to provide entertainment, accommodation and consumption gift packages for consumers to actively promote the recovery and development of Macao's tourism industry in the form of live broadcast.
At present, China is speeding up the formation of a "new development pattern based on domestic great cycle and mutual promotion of domestic and international double cycles". Complementary regional advantages and industrial coordination is an important step under the background of "double cycle". Through the in-depth interaction of ideas and models, Gree is working with Macao to explore new possibilities for development.
Diversified products highlight the strength of science and technology, and cooperative innovation promotes the development of the Bay area.
Apart from Macau elements, the most noteworthy part of this live broadcast is Gree's innovative products. In the living room, bedroom, study and other scenes created by the full range of Gree household appliances, Dong Mingzhu has a number of performance advantages and technical points of Gree star products, so that guests and netizens fully appreciate the strong strength of Gree's independent research and development of core technology.
Among the products on display are the Moon Goddess sleep air conditioner for the bedroom scene, the Wisdom Bird Children Air Conditioner designed for the children's room, the thermostat air conditioner for improving the temperature and comfort experience, and the only air conditioner for two-way ventilation in the industry. In addition, all kinds of household appliances, including Jinghong magic refrigerator, large pine passion cooker, steaming and roasting dual-function machine, humidifier and portable juice cup, also use innovative technology to solve the needs of clothing, food and housing for users. to create a healthy, comfortable, intelligent and energy-saving quality of life. "it is our goal to continuously improve consumers' experience and meet people's needs for a better life through technological innovation, and we hope that our creation can bring happiness to everyone." Dong Mingzhu said.
In fact, the great success of Gree's national live broadcast tour is inseparable from its independent research and development of innovative technologies and innovative products. For example, the Pearl Air Conditioner, which appears in the live broadcast, is equipped with "international leading" distributed air supply technology, which can achieve "shower cooling" and "blanket heating", making the temperature distribution more balanced. At the same time, its UVC safe sterilization system also makes the air cleaner, which can improve the healthy and comfortable experience of home life. Since the epidemic this year, the "Hunter" series of air purifiers urgently developed by Gree are equipped with CKER virus purification system, using Gree's self-developed CEP plasma constant purification technology, H13 level strong filter, and target value-based surface temperature control technology to kill, filter, and eliminate the virus, which can kill 99.9% of novel coronavirus in the air and become a "health guard" in a special period.
In addition to the technological innovation of individual products, Gree is also actively working in the field of smart home and intelligent equipment, constantly promoting enterprises to develop in the direction of high-end, digital and intelligent, helping the high-quality transformation of the manufacturing industry. Echoing Gree Electric Appliances, Macao has also actively promoted moderately diversified economic development in recent years, constantly tilting towards innovative industries. At present, Macao is actively promoting the development of new industries such as cultural creativity, e-commerce, traditional Chinese medicine and environmental protection, and constantly strengthening in-depth cooperation with Zhuhai in cutting-edge science and technology, space big data, artificial intelligence, Internet and other fields. As an important city in the Greater Bay area, Australia-Zhuhai cooperation and innovation is of great significance, and Gree Electric Appliances' innovative technology and innovative ideas have also contributed to the high-quality development of the Bay area era.
It is worth mentioning that at the theme forum "New ideas, New thinking and New Development" the day before the live broadcast, Gree Electric Appliances signed a contract with the University of Macau to establish the University of Macau-Gree Joint Lab, which is committed to the cultivation of innovative talents and the research, development and application of innovative science and technology.
Driven by the dual strategy of China's high-quality economic development and Guangdong-Hong Kong-Macau Greater Bay Area's construction, the cooperation between Gree and Macao will usher in new opportunities. This live broadcast is a new starting point, and the two sides will have greater potential and possibility in resources, talent flow and industrial cooperation in the future, while Gree's innovative products will also add splendor to a better life in the charming city of Macao.
