SMM, according to Gree Electric Appliance "September 3-September 30, 2020 Investor Relations activity record Table", in the first half of 2020, Gree central air conditioning continued to lead the domestic central air conditioning industry with a market share of 14%. The details are as follows:
1. Please introduce the recent development of Gree LVB and channel reform.
In order to adapt to the changes in the market, the company is constantly exploring the innovative development path of the new retail reform. Since April, the company has carried out live cooperation with major platforms, actively advocating offline stores and online linkage. From the initial "exploring the way for dealers" to the joint participation of offline stores across the country, and then to the national live broadcast tour, that is, Gree version 3.0 live broadcast, which started from the old revolutionary base in Nankang, Ganzhou, Gree's new retail model continues to innovate. the marketing model is organically integrated with brand value and demands. The company will continue to take users and terminals as the traction to steadily promote the reform of sales channels and internal management.
2. Please introduce the layout of the company in overseas markets.
The company attaches importance to expanding overseas markets and actively promotes its own brands. at present, Gree products have been exported to more than 160 countries and regions. In recent years, Gree has achieved fruitful results in overseas markets, including the Mauritius Gymnasium, the office building of the Ministry of Foreign Affairs of Maldives, the National Conference Center of Gabon, Sri Lanka substation, Nepal Bokala Airport and other large-scale projects. The company will continue to strengthen overseas strategic planning and the overall layout of the global market, persist in exploring new development models with independent brands as the center, and maintain long-term investment in overseas brand construction. Gree manufacturing, technology and culture will be truly rooted in every corner of the world to achieve the output of soft power such as brand, culture and management experience. Do a good job in business integration, brand building, channel layout and industrial chain coordination, and improve the efficient operation system of overseas full value chain.
3. Please introduce the current market share of central air conditioning.
According to the data released by HVAC Information, Gree central air conditioners held the leading position in the industry with a market share of 14.7% in 2019, achieving "eight consecutive championships" in the domestic market. In the first half of 2020, Gree Central Air conditioning continued to lead the domestic central air conditioning industry with a market share of 14%.
4. Please introduce the recent development of household electrical appliances business.
In terms of product categories, the company has continuously enriched the range of household electrical appliances in recent years, including dishwashers, range hood, disinfection cabinets, gas stoves, steaming machines and other products in kitchen appliances, there are electric cookers, pressure cookers, induction cookers, electric cookers, juicers, electric lunch boxes and other products. In terms of environmental appliances, there are water purifiers, air purifiers, clothes dryers, electric fans, humidifiers, intelligent garbage cans and other products.
In terms of product R & D and design, the company pays attention to the integration of product quality, science and technology and fashion. The micro-pressure IH rice cooker GDCF-4009C won the Bronze Award of the 71st International Invention Exhibition in Nuremberg, the electric heater won the 2019 "Industry Craftsman Spirit Brand" awarded by the China quality Promotion Association, and the pig rice cooker and portable juice cup also won the 2020 German Red Dot Product Award.
