Sales of SAIC Group increased by 4.04% in July compared with the same period last year. SAIC GM returned to positive growth.

SMM News: a few days ago, SAIC announced July production and sales data. Data show that SAIC achieved vehicle sales of 457600 units in July, an increase of 4.04% over the same period last year, and achieved positive growth for two consecutive months. As of the end of July this year, SAIC's cumulative sales this year were 2.5067 million units, down 25.77% from the same period last year, and the overall decline was further narrowed compared with the first half of the year.

Judging from the sales volume of SAIC's major subsidiaries, a number of subsidiaries returned to positive growth in July, of which the commercial vehicle sector became positive across the board, and among the three major passenger car companies, SAIC GM took the lead in positive growth in July.

The Buick brand has grown significantly, and SAIC GM has become a regular employee as a whole.

SAIC's two joint venture giants SAIC-Volkswagen and SAIC-GM both sold more than 100000 units in July, of which SAIC-Volkswagen sold 134000 units a month, down 7.65% from a year earlier, and SAIC GM sold 113000 units, up 1.08% from the same period last year. However, this year-on-year increase is also SAIC GM's first positive growth this year.

SAIC GM sales return to positive growth, which is closely related to the continuous development of Buick brand. According to data provided by SAIC GM, SAIC GM Buick sold 76900 units wholesale in July, an increase of 36.6% over the same period last year. Among its models, Yinglong, Regal, Onkway and GL8 all sold more than 10,000 units a month, and the main models achieved full coverage in the three major market segments: sedan, SUV and MPV.

The Ankoway S, launched at the end of July by Buick, is more youthful and athletic.

The strength of the Buick brand in the Chinese market this year is mainly reflected in the continuous deepening of various market segments, such as the new Buick GL8 family, which was launched in the first half of the year, with the launch of GL8 ES Lu Zun, GL8 Avenir Avia and the new GL8 onshore business class, achieving full coverage of the MPV market from 200000 to 500000. At the same time, in order to expand the Ankoway family, Buick launched the Ankowei S and the Ankowei Avenir at the end of July. The introduction of these models makes the market coverage of the original model wider, thus increasing the competitiveness of the model in the market segment. This family form of multi-dimensional attack is a common strategy for major car companies in mature models, and Buick has used it particularly skillfully this year. " A senior person in the industry pointed out to Galaxy.

However, the recovery of the Buick brand does not mask the depression of Chevrolet and Cadillac. According to statistics from the Global Automotive Research Institute, monthly sales of the Chevrolet brand continued to decline in the first half of this year, falling 34.8% in June. Among them, the medium and large SUV Trail Blazers market launched in April this year did not perform as expected. However, Chevrolet recently launched a five-seater version of the Trail Blazers, which may help its overall sales pick up.

At the same time, the trend of the Cadillac brand in the first half of this year is not optimistic. According to Shanghai Insurance data compiled by the CIRC, Cadillac's cumulative sales in China in the first half of this year were 81400, down 33.64 per cent from the same period last year. Gaishi Automotive Research Institute believes that the decline in Cadillac sales this year is affected on the one hand by the high sales base of last year, and on the other hand, it also shows that today's second-tier luxury car market can no longer win just by cutting prices. as the second-tier luxury car market capacity tends to be saturated, Cadillac urgently needs to work on brand influence, after-sales service and consumer reputation.

SAIC Volkswagen and SAIC passenger cars continue to "bear pressure"

SAIC Volkswagen is still the "leader" of SAIC in terms of volume at this stage, but it seems difficult for it to return to its former glory after the continuous decline in sales in the first seven months. Data show that SAIC-Volkswagen sold 711400 units from January to July this year, down 33.15% from a year earlier.

Today, SAIC Volkswagen plays a supporting role in Lang Yi, Tuguan, Tuyue and Passat. In terms of growth potential, SUV is larger than that of cars. According to official data provided by SAIC-Volkswagen, the main models of the SAIC-Volkswagen SUV family increased to varying degrees in July, such as the Tuguan L (including Tuguan L PHEV)), which sold 19000 units a month, up 47.5% from a year earlier, and Tuyue sold 13700 units, up 34.4% from a year earlier. In the car camp, Lang Yi is still a regular on the car bestseller list, but its growth potential is becoming more and more limited, and Passat has recently shown a continuous decline. Based on this, SAIC-Volkswagen can only put its next growth point on MPV, and the prestige of its listing in May has naturally become the "hope" of SAIC-Volkswagen in the second half of the year.

According to the data, Weiran sold 2744 units in July, with a cumulative sales of 8664 since it went on sale at the end of May. Although there is still a considerable gap between this sales level and GL8, we do not rule out the possibility that after its production capacity and market awareness are stable, the sales volume will reach an ideal level.

Roewe RX5 PLUS, the first model of Roewe New Lion.

SAIC sold 51000 passenger cars in July, down 1.97% from a year earlier and rebounding sharply compared with previous months. This year, the continued weakness of the new energy market and the contraction of SUV have led to a sharp increase in pressure on passenger cars. "at this stage, the Roewe brand is supported by Roewe RX5, and Mingjue's more popular ZS, models have been on the market for many years and are gradually going downhill. In this case, SAIC passenger cars will face greater pressure of sales growth this year." A senior analyst at the Global Automotive Research Institute believes.

In fact, since the beginning of this year, Roewe and Mingjue have been moving closer to brand innovation while striving to maintain their market position in the leading model market. For example, Roewe recently launched a new Lion logo and a new R logo, while Mingjue released a new brand strategy of Mission 100. it strives to make innovative breakthroughs in terms of product power and new retail experience. In the second half of this year, the Roewe RX5 PLUS and the third-generation Mingjue 6 are two new cars that are highly expected by the car, but how much increment these two cars can bring to the car remains to be seen.

SAIC GM Wuling and SAIC Chase showed restorative growth

Relying on the development route of both merchants and passengers, SAIC GM Wuling and SAIC Chase showed strong growth in July. Among them, SAIC GM Wuling sold 130000 units in July, an increase of 19.82% over the same period last year, while SAIC Datong sold 15500 units, an increase of 39.69% over the same period last year.

Wuling brand's first pure electric minicar Wuling Hongguang MINI EV

Since May this year, SAIC GM Wuling has shown strong growth potential. At this stage, it has become the second largest subsidiary of SAIC Group by sales, second only to SAIC Volkswagen in volume. The continuous growth of SAIC GM Wuling sales is closely related to its more approachable product strategy. For example, in response to the government's development strategy of promoting stall economy after the epidemic, SAIC GM Wuling's stall cars have aroused widespread concern among consumers. in addition, in the field of miniature pure electric vehicles, the launch of Wuling Hongguang MINI EV, Baojun E100, Baojun E200 and other models have won the recognition of users in third-and fourth-tier cities.

According to SAIC GM Wuling official introduction, its business plate is divided into Wuling, Baojun, New Baojun and new energy four areas, each of which has its own focus, but complement each other. Among them, the new Baojun is committed to the transformation to an intelligent travel service provider, and its models show value advantages by virtue of intelligent genes, and are gradually accepted and recognized by consumers, becoming a powerful supplement to the Baojun brand.

The total sales of SAIC Datong wide body light passenger family reached 4579 units in July, an increase of 165.91% over the same period last year.

Similarly, SAIC Chase sales showed positive growth in July. According to official information provided by SAIC Chase, its sales grew by double digits in both domestic and overseas markets in July, sending a positive signal as the global epidemic is gradually brought under control. Today, SAIC Datong's wide-body light passenger and pick-up trucks have a good market performance, and the passenger car market is not ideal due to the overall downward trend of the industry, but its technology reserve in the field of new energy can be seen as accumulating strength for the future.

With the restorative growth of SAIC GM Wuling and SAIC Chase, the commercial vehicle sector of SAIC Group as a whole showed a sharp rise in July. For example, sales of SAIC Iveco Hongyan and Nanjing Iveco both increased by more than 60% in July compared with the same period last year. There is no doubt that the growth trend of SAIC's commercial vehicle sector has laid the foundation for a good performance in the second half of this year.

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