American brewers cut back on brands on sale to deal with the crisis of shortage of aluminum cans

SMM7, March 27: it is reported that some US beer producers such as Molson Coors, Brooklyn Brewery and Karl Strauss are beginning to scale back their beer brands to cope with the crisis of shortage of aluminum cans.

Adam Collins, a spokesman for Molson Coors, said they removed smaller, slower-growing brands from their portfolio because of a shortage of cans.

Affected by the epidemic, wines originally sold in restaurants and bars are now more likely to be sold in retail stores and online channels, where products are usually canned.

However, there was a strong demand for cans from brewers long before the epidemic, with more and more manufacturers turning to canned containers, with data showing that canned beer accounted for 50% of all beer sales in the United States in 2010 and increased to 60% in 2019.

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