E-commerce platforms are scrambling to hold hands to subsidize sales. "stall economy" drives the growth of car companies' sales.

SMM6 March 4: with the popularity of the concept of "stall economy", the industries related to the concept are also taking advantage of this wind.

On June 2, the official account of Wuling special-purpose vehicle released the article "the regular main force of the stall economy!" Due to the popularity of the "stall economy", Wuling Motor has also attracted much attention from the market because of its "stall miraculous car".

Hong Kong shares of Wuling Motor, a related company that makes "stall miraculous cars", soared. Wuling Motor, a Hong Kong stock, rose sharply on the afternoon of the 3rd, rising as high as 126.13% to HK $0.45 per share. As of the afternoon close on the 3rd, Wuling Motor shares rose 53.27%.

On June 2, Wuling carmakers announced the launch of a special vending truck designed to boost the "stall economy". It is understood that the "stall miraculous car" for the glory wing to open the truck car can be fully opened, multi-angle, multi-faceted and multi-perspective display of goods, with commercial functions, strong mobility, small footprint, publicity, distribution, sales, promotion and other diverse and flexible ways.

"Wuling Automobile" is not "Wuling Magic car"

According to an announcement issued by Wuling Motors on May 28, Wuling's total revenue in 2019 reached 14.237 billion yuan, down 5.8 percent from the same period last year, with a net loss of 167 million yuan. Wuling said that the substantial increase in annual loss was mainly due to increased impairment losses on property, plant and equipment in the engine and related parts division and auto parts and other industrial services divisions.

It is worth noting that Wuling Motor, a Hong Kong listed company, is not a "magic car" Wuling Hongguang manufacturer. SAIC GM Wuling is the core customer of Hong Kong Wuling Motor. It is understood that Wuling Automobile Group holding Co., Ltd. (Wuling Automobile) is a Hong Kong investment holding company mainly engaged in automobile-related business, mainly engaged in auto parts, engines and special purpose vehicles. The largest shareholder is Guangxi Automobile Group, and the actual control is Guangxi SASAC. The automobile enterprise that produces Wuling Hongguang is SAIC GM Wuling Automobile Co., Ltd. (referred to as SAIC GM Wuling). It is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC, General Motors (China) and Liuzhou Wuling Automobile Co., Ltd.

According to the data disclosed in the annual report of Hong Kong Wuling Motor, its cumulative sales to its core customer SAIC GM Wuling Motor Co., Ltd. (SAIC GM Wuling) totaled about 1.065 billion yuan in 2019, an increase of 20.5% over the same period last year. Wuling said in the announcement that the increase was mainly due to an increase in sales of NP18 engines sold to SAIC GM Wuling for its 1.8L models, while 3C pieces (cylinder block, cylinder head and crankshaft parts) sold to SAIC GM Wuling also achieved steady growth in 2019.

With the popularity of the "stall economy", the sales of "magic car" are also expected to increase.

In 2019, the domestic car market was in the doldrums, SAIC GM Wuling sales were also affected, "magic car" can not be left alone. SAIC GM Wuling sold 1660007 units in 2019. Although it performed quite well compared with other automakers in the domestic market, it declined to a certain extent compared with the sales volume of more than 2 million in 2018.

On June 3, the relevant person in charge of the Wuling Automobile Securities Department said that the price of the car was 56800 yuan, and the specific price fluctuated according to different configurations. "this container truck was just launched in May, and the company hasn't made much publicity yet. More than 300 units were sold last month, but today's sales company's phones have been hit, and the number of orders received today is estimated to exceed that of the whole of last month. " The official said, "the chassis of this truck is made by SAIC GM Wuling, but the design, modification, sales and product announcement are all owned by Liuzhou Wuling Automobile Industry Co., Ltd., so this car belongs to the products of the listed company (Wuling Automobile)."

On June 3, Pinduoduo announced the official launch of "Wuling Glory selling trucks". The first batch of trucks will be sold in total, and Pinduoduo will subsidize 3000 yuan of fuel cards for each car. Consumers can choose and get subsidies through the entrances such as sha channel and Ten Thousand people. Eleven cars sold out that night.

Tmall 618 announced the launch of the "stall magic car" special show, including Wuling Hongguang, Wuling Baojun, Dongfeng well-off, including the six "stall special vehicles". According to Tmall, car companies officially subsidize the purchase of cars at stores with a discount of at least 1000 yuan through Tmall's booking.

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