SMM: on April 27, Geely Holdings Group, Hunan Provincial people's Government and Changsha Municipal people's Government formally signed a strategic cooperation agreement in Changsha. Changsha Factory of Hunan Cheetah Automobile Co., Ltd., a subsidiary of Hunan Provincial State-owned Enterprise Changfeng Group Co., Ltd., engaged in the production and sales of new energy vehicles, and jointly promoted the high-quality development of Hunan automobile manufacturing industry.
According to the agreement, Geely Group will host Hunan Cheetah Automobile Co., Ltd., a subsidiary of Changfeng Group, engaged in the production and sale of new energy vehicles, and is committed to building a strategic base for the new energy industry chain in the central region of Geely. Jointly promote the high-quality development of Hunan automobile industry. After formally hosting Changfeng Cheetah Automobile Factory, Geely Group will give full play to the advantages of products, technology, management and market, introduce new energy vehicle products and technologies, promote the integration of resources, and enhance the overall competitiveness of Cheetah Automobile Company. give full play to the effect of 1 / 1 > 2. In the future, Geely Group, together with our province, will continue to expand cooperation in the field of new energy, actively participate in and promote the restructuring, transformation and upgrading of Hunan's automobile industry, and better serve the economic and social development of the whole province. Since 2018, affected by the in-depth adjustment of the domestic automobile industry and the slowdown in the pace of the introduction of new products, Cheetah Motor Company has encountered temporary challenges in its production and operation.
Hunan is an important strategic area for the development of Geely cause, including Hunan Xiangtan Manufacturing Base, Hunan Geely Automobile Vocational and Technical College, Beijin College of Hunan University of Industry and Commerce, High-end Auto parts Industry Park, Cao Travel Service and so on. Covering the whole vehicle, parts and other industries and social public welfare undertakings, the coordinated integration of production and education has effectively promoted the integration of superior resources and promoted the agglomeration development of the industrial chain in an all-round way.
Cheetah is a "veteran" of the domestic auto industry. According to public information, Changfeng Group, the parent company of Cheetah Automobile, was founded in June 1950, mainly engaged in vehicle research and development, manufacturing and sales, headquartered in Changsha, Hunan Province, the main product is "Cheetah" brand light SUV. In 1995, Changfeng Group cooperated with Mitsubishi Motors to introduce Mitsubishi Pajero technology. Since then, Changfeng has created the "cheetah" off-road vehicle brand. Since 2018, affected by the in-depth adjustment of the domestic automobile industry and the slowdown in the pace of the introduction of new products, Cheetah Motor Company has encountered temporary challenges in its production and operation.
The car market entered the "cold winter" period, the polarization effect is more prominent, in the white-hot competition, cheetah cars gradually defeated. The downward pressure on the industry is increasing, the competition is becoming more and more fierce, and the reshuffle is also accelerating. There are still many uncertain factors as to whether Cheetah, which hovers on the brink of life and death, can save itself.
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