SMM News: China Auto Association data show that in June, China's new energy vehicle sales of 152000, an increase of 80% from January to June, cumulative sales of 617000 vehicles, an increase of 49.6% over the same period last year.
According to the CAAC forecast at the beginning of the year, the sales target for new energy vehicles for the whole of 2019 is 1.6 million, and is now 38.6 per cent. It should be pointed out that although the new energy vehicle market is still the sector that continues to grow in the declining car market, the growth rate has slowed compared with the several times the growth rate a few years ago. Now, with the sharp decline in new energy subsidies, full-year sales of 1.6 million vehicles are expected to be uncertain.
At the same time, what is the performance of those new energy vehicle companies that set annual sales targets with confidence at the beginning of the year? To this end, the company sorted out some of the mainstream new energy car companies that have announced annual sales targets and sales results from January to June, and counted their completion rates.
According to the data, in the first half of this year, the average annual sales target completion rate of mainstream new energy vehicle companies was less than 40%, and almost none of them met the annual target in more than half, of which Jianghuai New Energy had the highest completion rate of 48.8% and the lowest was only 26.8%. The following is the specific completion of the car enterprises for reference:
BYD: target sales of 420000 vehicles completion rate of 34.7 per cent
Earlier this year, BYD set a sales target of 650000 vehicles, including 300000 new energy vehicles. Now, BYD has raised its sales target for new energy vehicles to 420000.
Speaking at the 2019 world new energy vehicle conference, Wang Chuanfu said BYD's new energy vehicle sales will grow by 70% to 80% this year, and combined with the fact that it exceeded its target of 200000 vehicles in 2018, the conservative target for this year is 420000.
Current data show that BYD sold a total of 145653 new energy vehicles from January to June 2019, meeting 34.7 per cent of its target of 420000 vehicles. Next, it is worth watching whether BYD can successfully meet its new annual sales target.
BAIC New Energy: target completion rate of 220000 vehicles 29.6 per cent
BAIC exceeded its annual sales target of 150000 vehicles in 2018, with a cumulative sales of 158000 new vehicles that year, an increase of 53.11 per cent over the same period last year. Based on this, BAIC New Energy has set a sales target of 220000 vehicles for the whole of 2019.
However, affected by the decline of subsidies, BAIC New Energy carried out a large range of model structure adjustment in the first half of this year, and sales volume was affected to a certain extent. Data show that from January to June this year, BAIC's cumulative sales of new energy was 65159 vehicles, an increase of 21.57 percent over the same period last year, and only 29.6 percent of the target was achieved. In the second half of the year, BAIC still needs to make more efforts to achieve its annual sales target of 220000 vehicles.
Passenger cars: 40 per cent completion rate for target sales of 200000 vehicles
2019 is the fifth year SAIC's new energy has opened up to the market, and this year SAIC aims to double its sales to 200000 vehicles on top of 2018.
SAIC sold 96000 new energy passenger vehicles in 2018. This year, with the accelerated layout of Roewe and Mingjue in the new energy sector, SAIC's total sales of new energy models exceeded 80, 000 in the first half of the year, up 40 per cent from a year earlier and meeting the full-year sales target of 40 per cent.
It is reported that in order to sprint market sales, Roewe may also launch two new energy models in the second half of the year, one plug-in SUV, size slightly larger than the eRX5; another or compact pure electric car size slightly smaller than the Ei5.
Chery New Energy: guaranteed target completion rate of 100000 vehicles 26.8 per cent
Chery New Energy is optimistic about its sales expectations for this year, with a guaranteed target of 100000 vehicles a year and a challenging target of 150000 vehicles. From January to June this year, Chery sold a total of 26760 new energy vehicles, meeting the guaranteed target of 26.8 per cent.
According to Chery's new energy plan, it aims to sell 200000 vehicles by 2020. On June 28 this year, Chery New Energy 2019 small ants officially launched, the new car subsidies after the price of 59800, the model is expected to become Chery New Energy sales. In addition, Ruihu e, a new generation of Areze 5e will also be listed in the second half of this year.
Great Wall Euler: target sales of 100000 vehicles completion rate 27 per cent
Great Wall, which has failed to meet its goals for two years in a row, has begun to focus on new energy vehicles. Last August, Great Wall Motor set up a new energy brand, Euler. In 2019, the brand plans to hit its annual sales target of 100000 vehicles.
As a new brand that has been on the market for less than a year, it is clearly not easy to meet its sales target of 100000 vehicles. Between January and June this year, Euler sold 27013 vehicles, only 27 per cent of its full-year sales target, although that accounted for more than 5 per cent of Great Wall's total sales of 493500 vehicles.
Jianghuai New Energy: target sales of 80,000 vehicles completion rate of 48.8%
Jianghuai new energy has set a sales target of 80,000 vehicles in 2019, up 60% from last year, after exceeding its annual sales target of 50,000 vehicles in 2018.
In June, Jianghuai sold 9842 pure electric passenger cars, up 429 per cent from a year earlier. From January to June, a total of 39000 vehicles were achieved, meeting 48.8 per cent of the full-year sales target.
Changan new energy: target sales volume of 76500 vehicles completion rate of 40 per cent
In 2019, Changan cars had a target of 76500 new energy sales, and the latest sales figures showed that from January to June this year, Changan sold a total of 29000 new energy vehicles, 40 per cent of the full-year sales target.
In October 2017, Changan Automobile released the Shangri-La Plan and set up Changan New Energy vehicle Technology Company, brewing a comprehensive transformation of the new energy sector. According to the Shangri-La Plan, in 2025, Changan will completely stop selling traditional fuel vehicles and realize the electrification of full pedigree products. Changan plans to sell 25% of its new energy vehicles in 2025 and 60% in 2030. By 2025, Changan Automobile plans to invest 100 billion yuan in the industrial chain, with a total of 21 pure electric products and 12 plug-in hybrid products.
GAC New Energy: target sales volume of 40,000 vehicles completion rate of 30%
For the 2019 sales target, GAC plans to double sales to 40,000 vehicles from 2018 and challenge 50,000 vehicles. According to the data for the first half of the year, GAC's cumulative sales from January to June were 12045 vehicles, only 30 per cent of the sales target.
At present, GAC New Energy has a total of four models on sale, namely, GA3S PHEV, GE3 530, GS4 PHEV and Aion S, which went on sale in April, with a cumulative order of more than 50000 vehicles. By the end of September this year, GAC New Energy brand-new pure electric SUVAion LX will be officially mass produced, and is expected to be put on the market by the end of the year.