[SMM interview] Fang Zhuo, a British Alang Technology Company, builds a pure European direct reading spectrometer with customer respect for the performance and after-sales service of high quality products.

SMM7, July 11, 2019, the China International Aluminum Industry Exhibition was held at the Shanghai New International Expo Center. The China International Aluminum Industry Exhibition (referred to as the Aluminum Industry Exhibition) is an annual event sponsored by Beijing Reed Exhibition Co., Ltd., which will focus on the new properties, new technologies, new trends and new applications of aluminum materials. And strive for aluminum production enterprises and downstream industrial applications to create a set of business negotiations, international exchanges and brand display as one of the professional exchange platform. The 14th Aluminum Industry Exhibition, which has been successfully held, will be held again on July 10-12, 2019 at the Shanghai New International Expo Center. The exhibition will gather more than 500 outstanding enterprises from more than 30 countries and regions to fully showcase the whole industrial chain of the aluminum industry from raw materials, semi-finished products, application finished products and related machinery and equipment, auxiliary materials and consumables.

At the meeting, SMM interviewed Fang Zhuo, China sales manager of Alang Technology in the UK. Fang said that Alang Technology in the UK is mainly selling two products, one is Artus8, and the other is Artus10. Arutus8 is a British Alang Technology Company, launched in 2015, the latest generation of high-performance desktop CCD spectrometer, with the best resolution and optical efficiency, to ensure that it in the spectral range of 130nm~700nm, to maintain the best detection accuracy. It is suitable for metal production and processing industry, at the same time, it also meets the requirements of laboratory level, such as enterprise R & D and academic research, and is widely used in metallurgy, casting, machining, aerospace, auto parts, new energy, rail transit, national defense and military industry and other industries.

The following is an exclusive interview with SMM:

SMM:, can you give me a brief introduction to your company? What are the main products? What is the leading edge in the industry?

Fang Zhuo: Alang Technology Company of the United Kingdom, founded in 1987 in Hoshum, just 40 kilometers from Oxford University, south of London, was founded by Laurie Palmer, the ancestor of Direct Reading Spectrometer, because he created the first direct reading spectrometer in the world. The first direct reading spectrometer purchased in China was written by him.

Alang Technology is mainly selling two products, one of which is Artus8, and the other is Artus10..

Arutus8 is a British Alang Technology Company, launched in 2015, the latest generation of high-performance desktop CCD spectrometer, with the best resolution and optical efficiency, to ensure that it in the spectral range of 130nm~700nm, to maintain the best detection accuracy. It is suitable for metal production and processing industry, at the same time, it also meets the requirements of laboratory level, such as enterprise R & D and academic research, and is widely used in metallurgy, casting, machining, aerospace, auto parts, new energy, rail transit, national defense and military industry and other industries.

1. Ultra-high system stability

II. Reliable detection accuracy

III. Ultra-low operating costs

IV. Rapid analysis time

V. excellent ease of use of operating software

Arutus10 is 2018, the British Alan Technology Company, launched, the world's first use of high-precision, research-level custom A-Cmos as a detector (refrigeration) of the flagship direct reading spectrometer, to meet high-end customers, Excelsior metal material analysis requirements, from millimeters to create benefits for customers;

Special custom A-Cmos sensor can bring excellent performance

2. Specific algorithm to realize the optimal detection performance of A-Cmos

3. Lifetime does not need drift correction, redefine stability

IV. A-Care remote cloud services, redefining ease of use

V. Design of dual optical system

These two products, which are currently the main products of Alang Technology in the United Kingdom, have been well received by new and old customers. In line with the core concept of people-oriented and customer-oriented, we will continue to carry out technological innovation, and at the same time, we will be able to land the innovative scheme in time to create a direct reading spectrometer of pure European ancestry. In addition, we combine localization services, so that new and old users in China, feel that the use of Aruts series products, low detection limit, higher accuracy, good repeatability, after-sales service, efficient and timely, let customers feel the British Alang Technology Company, to Chinese customers, bring brand-new equipment experience! In the UK, 10% of annual sales, as R & D investment, Arutus10 is only the first step in our innovation, in the future, I believe, we will have more revolutionary products, will serve new and old users in China. Thank you!

Which well-known companies are SMM: currently working with? What aspects of your company did they choose to work with you?

Fang Zhuo: at present, in the non-ferrous metals industry, Alang's products, market share, accounted for about 35%. Among them, the representative customers are large state-owned and private enterprises such as Chinalco, Nanshan, Weiqiao, and so on, and the customers have experienced the high quality product performance of Alang, as well as the customer-oriented after-sales service experience; there are other representative customers, such as Shandong Meade, Guangxi Yuchai, Shanghai Volkswagen and so on. Especially in scientific research institutes and colleges and universities, Alan has achieved varying degrees of breakthrough, at the same time, has also been recognized by experts. For example, Zhejiang University, South China Technology, and the Institute of Aeronautics and Astronautics and so on.

SMM: as far as you know, what is the current consumption situation downstream of the aluminum market?

Fang Zhuo: although the downward pressure on China's economy was great in 2019, there was a support for policy, and traditional industries, such as real estate and infrastructure investment, may have rebounded. As a result of recycled aluminum alloy ingot enterprises, to maintain shock weak operation, it is expected that until the first half of next year, downstream consumption is difficult to recover, the automotive industry is still in dire straits, downstream consumption may further decline. At the same time, the panic of enterprises about the trade war is consistent with the expectations of the heart, and has not been alleviated enough. Raw materials, due to supply-side structural reform and environmental pressure, for the waste aluminum industry, more and more stringent, raw material supply is also in a difficult state. Therefore, in the short term, downstream consumption is difficult to pick up.

SMM: recently reported that the infrastructure sector may usher in more positive policies, a number of industry insiders predict that in order to support stable growth, the amount of local debt may be adjusted in the second half of this year. How good do you think the power of infrastructure is for the aluminum industry?

Fang Zhuo: in the face of downward pressure on the economy, allowing local special bonds, as project capital news, quickly ignited market enthusiasm. On 10 June, the General Office of the CPC Central Committee and the General Office of the State Council jointly issued the Circular on the issuance of Special Local Government Bonds and the financing of supporting projects, making it clear that we should strictly control the hidden debt of local governments, resolutely curb the increment of hidden debt, resolutely refrain from borrowing in a disorderly manner, and carry out the road of construction, while allowing local special bonds to be used as capital. The special debt of the government, as the capital of the project, can be magnified how many times, and then collect the funds of the bank and the society, so that it can be changed as soon as possible, and it is embarrassing that the supporting funds for infrastructure projects are insufficient. Therefore, the largest area of aluminum consumption is the construction industry, accounting for 32% of the total consumption, of which real estate accounts for 60.6% of the construction consumption, coupled with the proportion of electricity, transportation and machinery in the infrastructure. Therefore, it is estimated that the proportion of aluminum in infrastructure accounts for 44% of the total aluminum consumption.

With the implementation of the policy of reducing fuel consumption by automobile manufacturers, SMM: has become an important breakthrough for major car companies. What do you think is the impact of automobile lightening on the aluminum industry?.

Fang Zhuo: in order to deal with the environmental and energy shortage caused by the automobile industry, developed countries have formulated strict laws and regulations to limit automobile fuel consumption and greenhouse gas emissions. It is estimated that every 100kg reduction in the car can save 0.3 to 0.5 liters of fuel and reduce CO2 emissions by 8 to 11 grams. Similarly, for new energy vehicles, every 100 kg reduction in the car can increase the battery life by 10%, saving 15 to 20% of the battery cost. Aluminum is the preferred material for automotive lightweight, so, large-scale implementation, automotive lightweight technology and programs, of course, the aluminum industry, will have a very strong role in promoting, however, due to the current weak situation in the automotive industry, it is difficult to short-term, the demand for the aluminum industry, there has been a great improvement.

SMM: as far as you know, has the Sino-US trade war had an impact on the industry? Does the enterprise have anything to express?

Fang Zhuo: the Sino-US trade war is bound to lose both sides and has an impact on both sides. Of course, the impact on the aluminum industry is also obvious. Because, the outbreak of Sino-US trade war, the impact of the aluminum industry, is the first to bear the brunt. The trade war between China and the United States is not only a matter of two international trade disputes, but will lead to major problems in the global supply chain, and ultimately this impact will extend to various industries. Especially for enterprises dominated by export trade, they will face unprecedented challenges. While we are holding groups to keep warm and tide over the difficulties, we also need the government to be able to provide more macro-support policies and expand domestic demand, such as the "Circular on doing a good job in the issuance of Special Local Government Bonds and supporting Project financing" as I mentioned just now. At the same time, the resumption of Sino-US trade negotiations after the recent G20 summit is a good sign. At the same time, we also believe that the Chinese and US governments will certainly consider the principle of double hair from the perspective of the global community of interests, compromise with each other, and eventually reach an agreement. It is only a matter of time, and we are confident that it will be a matter of time. Therefore, during this period of time, we can only practice our internal skills, do a good job in industrial upgrading, improve quality and efficiency, increase revenue and reduce expenditure, and tide over the difficulties.